Rodding and Re-Styling

OVERVIEW:
Rodding and Re-styling is one of the earliest East coast magazines (after Speed Age and Speed Mechanics). It was also the first in the "little format" style for the region but two years behind the West coast. The magazine was published in a larger format starting with the July 1964 issue.

Created by Universal Publishing in Canton, Ohio, the publisher was Arnold Abramson with Larry T. Shaw as the first editor. Subsequent editors included Bern Williams, Harry Baron, Ken Allard and Phil Engledrum. Engeldrum subsequently started his own company and published Hot Cars and Super Street Cars magazines.

The title was published from April, 1955 to November, 1966 as a monthly magazine, but in the last two or so years the print schedule was sporadic. However, it had solid hot rod and custom content.

The table of contents, if available, can be seen by clicking on the icon.

PUBLICATION DATA:
The publisher provided net paid circulation data to N.W. Ayer from 1959 through 1967. Annual print volume ranged between 214,800 and 304,700.

CONTENT COMPLETENESS:
The pubisher printed 106 issues. All cover images and table of content pages are complete.