OVERVIEW:
Chevy Truck was published by Dobbs Publishing Group in Lakeland, Florida. With the tag line, "The All-Chevrolet Truck Magazine",
the content addressed performance and appearance upgrades with feature vehicles and technical "how-to" articles. It was on a bi-monthly publication schedule.
OWNERSHIP:
Larry Dobbs started the magazine with editorial director Paul Zazarine. They rode the wave of strong interest in updating American pickups and trucks
with performance enhancements. This trend started in the late 1980s and 1990s when a huge number of new titles emerged.
Dobbs Publishing sold the company to Petersen Publishing in April 1998, and the first issue with Petersen's logo was in September, 1998. In December of the same year, Peteresen Publishing was sold to EMAP-Plc to become EMAP-Petersen. However, the EMAP-Petersen logo did not appear until the May, 2000 issue.
The table of contents, if available, can be seen by clicking on the icon.
PUBLICATION DATA:
The publisher provided net paid circulation data to Oxbridge Communication's compendium, The Standard Periodical Directory from
1998 to 2004. Reported volume ranged from 70,000 to 90,000 print issues annually.
CONTENT COMPLETENESS:
A total of 28 issues was printed from November, 1995 to July, 2000. All images are complete.
INTERNET:
An internet presence was created and a URL web address added to the front covers starting in 1999. The site www.chevytruckmagazine.com is defunct.