OVERVIEW
Custom Cars was published in the
small, pocket-sized format from September, 1957 to August, 1960.
It was owned by Petersen Publishing and published under Teens Publications with Dick Day was the editor. This was a professionally produced
magazine in all regards.
Coverage of customs was generally limited since they are more expensive and labor intensive to build. As Detroit introduced big cubic inch factory cars, magazines generally shifted their focus to drag racing or muscle cars, leaving custom car titles behind.
The table of contents can be seen by clicking on the
icon.
PUBLICATION DATA
Custom Cars had three years of net paid circulation
data in 1958, 1959 and 1960. Average monthly print production was reported as 250,000 the first year, then dropped to
132,000 issues for the last two years. More information can be
found in the print volume details section.
CONTENT COMPLETENESS
A total of 36 issues were published. Cover images and table of content pages are complete for this title.
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