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Custom Cars - Magazine Covers - 1957 to 1960

Custom Cars was published in the small, pocket-sized format from September, 1957 to August, 1960.  It was owned by Petersen Publishing and published under "Teens Publications".  Dick Day was the editor.

Coverage of customs was generally more limited since they are more expensive and labor intensive to build.  As Detroit introduced big cubic inch factory cars, magazines shifted to drag racing and/or muscle cars.  However, this was a professionally produced magazine in all regards.

PUBLICATION DATA: Custom Cars had three years of publisher provided print volume data.  It started strong in #3 position in 1958, but dropped to #8 or #9 position the next two years.  There was no growth in net paid circulation volumes during the years it was produced, so interest remained weak. 

Sept 1957 Vol 1 No 1 Oct 1957 Vol 1 No 2 Nov 1957 Vol 1 No 3 Dec 1957 Vol 1 No 4
Jan 1958 Vol 1 No 5 Feb 1958 Vol 1 No 6 Mar 1958 Vol 1 No 7 Apr 1958 Vol 1 No 8
May 1958 Vol 1 No 9 June 1958 Vol 1 No 10 July 1958 Vol 1 No 11 Aug 1958 Vol 1 No 12
Sept 1958 Vol 2 No 1 Oct 1958 Vol 2 No 2 Nov 1958 Vol 2 No 3 Dec 1958 Vol 2 No 4
Jan 1959 Vol 2 No 5 Feb 1959 Vol 2 No 6 Mar 1959 Vol 2 No 7 Apr 1959 Vol 2 No 8
May 1959 Vol 2 No 9 June 1959 Vol 2 No 10 July 1959 Vol 2 No 11 Aug 1959 Vol 2 No 12
Sept 1959 Vol 3 No 1 Oct 1959 Vol 3 No 2 Nov 1959 Vol 3 No 3 Dec 1959 Vol 3 No 4
Jan 1960 Vol 3 No 5 Feb 1960 Vol 3 No 6 Mar 1960 Vol 3 No 7 Apr 1960 Vol 3 No 8
May 1960 Vol 3 No 9 June 1960 Vol 3 No 10 July 1960 Vol 3 No 11 Aug 1960 Vol 3 No 12
Last known Issue

 

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