Custom Cars - Magazine Covers - 1957 to 1960
Custom Cars was published in the small, pocket-sized format from September, 1957 to August, 1960. It was owned by Petersen Publishing and published under "Teens Publications". Dick Day was the editor.
Coverage of customs was generally more limited since they are more expensive and labor intensive to build. As Detroit introduced big cubic inch factory cars, magazines shifted to drag racing and/or muscle cars. However, this was a professionally produced magazine in all regards.
PUBLICATION DATA: Custom Cars had three years of publisher provided print volume data. It started strong in #3 position in 1958, but dropped to #8 or #9 position the next two years. There was no growth in net paid circulation volumes during the years it was produced, so interest remained weak.
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