The origin of this title has its roots in Low Rider, a magazine started by three San Jose State students - Larry Gonzalez, Sonny Madrid and David Nunez. Production ceased with the December, 1985 issue.
In 1987, original founder Larry Gonzalez, along with publisher Alberto Lopez and managing editor Dina Loya, bought the rights to the magazine and formed Park Avenue Publishing. Re-located to Southern California in Fullerton, the first issue was launched in June, 1988 with an initial print run of 20,000. The magazine continued through 2019 when print production ceased.
This period saw not only rapid expansion of the brand and circulation, but the application of lowrider and other automotive technology to more than the post-WW2 Chevrolet cars of the 1940s, 1950s and 1960s. With it embracing foreign cars and modern rides, it appealed to more readers and encircled all cultures and perspectives. And, last but not least, the magazine was graced with stunning women of all backgrounds. It's easy to see why it became so successful.
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The publisher provided net paid circulation data to The Standard Periodical Directory from 1994 through 2000 (the most recent date for which we have data). Annual print grew to over 500,000 issues by the end of the 21st century.
An estimated total of 378 issues was printed from June, 1988 through December, 2019. Magazine cover images are complete for this title through 2000.