Popular Customs was a full-sized format magazine.  It had many pictures and how-to articles on custom cars.  The editor, Chuck Casavantes, tried to differentiate from other custom car magazines by offering 36 pages in color out of approximately 82 total pages.  He felt that the appeal of a good custom is in its paint and finish detail, and the old black & white format did not represent these cars well.

Interest in custom cars diminished as muscle cars took center stage, although the tradition did not die in the 60s and is kept alive today by many clubs across the U.S.

The magazine was published by Argus Publishers Corp with an address at 131 S. Barrington Place, West Los Angeles, California.  The publishers were Gordon Behn and Don Werner, and the company also published Popular Hot Rodding.

The table of contents, if available, can be seen by clicking on the icon.

The publisher provided four years of net paid circulation data (1964 through 1967). The same number was used for all four years, and the annual print volume was reported as 250,000 issues.

A total of 14 issues was printed from Spring, 1963 through September, 1966. All cover images are complete.

Popular Customs Spring 1963
Spring 1963 Vol 1 No 1
Popular Customs Summer 1963
Summer 1963 Vol 1 No 2
Popular Customs Fall 1963
Fall 1963 Vol 1 No 3
Popular Customs Winter 1963
Winter 1963 Vol 1 No 4
Popular Customs Summer 1964
Summer 1964 Vol 2 No 1
Popular Customs Winter 1964
Winter 1964 Vol 2 No 2
Popular Customs Spring 1965
Spring 1965 Vol 2 No 3
Popular Customs Summer 1965
Summer 1965 Vol 2 No 4
Popular Customs Fall 1965
Fall 1965 Vol 3 No 1
Popular Customs Jan January 1966
Jan 1966 Vol 3 No 2
Popular Customs Feb February March Mar 1966
Feb/Mar 1966 Vol 3 No 3
Popular Customs Apr April May 1966
Apr/May 1966 Vol 3 No 4
Popular Customs June July 1966
Jun/Jul 1966 Vol 3 No 5
Popular Customs Aug August September Sept 1966
Aug/Sept 1966 Vol 3 No 6
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