This is the third iteration of this title The content focus was on custom cars and included hot-to's and biographies of key influencers in the industry. It featured the latest technology yet honored traditional customs and styles. It was published by McMullen-Yee quarterly starting Winter 1991. Publishing switched to bi-monthly in 1994 and continued until its demise.
Tom McMullen was the publisher, and Ken Yee became his business partner in the 1980s. Other titles in the company's portfolio included Street Rodder magazine.
In June, 1995, the title was sold to K-III Inc. (later Primedia) upon Tom McMullen's death earlier that year. It became part of the McMullen Argus publishing division.
The table of contents can be seen by clicking on the icon.
The publisher provided net paid circulation data to The Standard Periodical Directory from 2000 to 2005 (the last year for which we have data). Annual print issues averaged 68,000 in this timeframe.
A total of 92 issues was printed from Winter, 1991 through March, 2007. All cover images are complete.