Street Customs was launched as a competitor to Lowrider magazine. With the tag line, "The Magazine for the Lowrider Enthusiast", the publishers worked to distinguish the magazine in two ways. First, they attempted broad coverage of unknown car builders, and they reduced the amount of advertising to give space for this first goal. Second, they claimed the use of innovative camera angles in their photography, but it is difficult to assess that claim. The magazine featured an annual "topless" issue, but this was a teaser as the subject was a convertible rather than a partially naked model!
The magazine originally used a traditional volume and series numbering scheme, but this was replaced with a month and year designation starting in 1999. Near the end, the publisher began including a sequence number on the front cover, and the last issue was number 49. This is a bit confusing given we have found 60 issues. This cannot be explained at this time.
The original publisher was B.I.G. Publishing Ltd. in Whittier, California. The co-publishers were Terrence (Terry) Bishop and Isidro Romero, and the senior editor was Issac Johnson.
The table of contents, if available, can be seen by clicking on the icon.
The publishers provided net paid circulation data to Oxbridge Communication's compendium in 2004 and 2005. The annual volume was reported as 60,000 print issues.
There was an estimated 62 issues printed from 1995 through April 2006. Cover images are complete for this title except 12/2003.