Super Street was published by Petersen Publishing Company in Los Angeles, California. When launched in 1996, it positioned its content to the entry-level tuner seeking basic technical information. The idea was to appeal to the male readership as car owners who dreamed of faster and better looking tuners. This strategy was successful, and the magazine took market share aware from IGC's Turbo & Hi-Tech Performance and McMullen Publishing's Sport Compact Car (SCC).
The editors mixed humor, irreverance and sexual innuendo with a "fix up your car and have fun" attitude. Besides basic technical articles, the magazine also covered car shows and events, reader rides and product reviews. Many car owners started reading this magazine well before they were either old enough or financially capable enough to own a car. It influenced a generation of young men.
The editors and staff rode a wave of changes as the title moved through various new owners:
- 1998 -- Petersen Publishing sold its titles to EMAP P.L.C. for $1.5 billion
- 2001 -- EMAP P.L.C. sold its American magazine titles to Primedia for $515 million
- 2007 -- Primedia sold its Enthusiast Media division to Source Interlink Media for $1.2 billion
- 2014 -- Source Interlink rebranded to TEN: The Enthusiast Network
- 2018 -- The Enthusiast Network is restructured into the Motor Trend Group, and the following year numerous titles are ended including Super Street.
The table of contents, if available, can be seen by clicking on the icon.
The publisher provided net paid circulation data to Oxbridge Communication's compendium, The Standard Periodical Directory from 1997 to 2005 (the last year for which we have data at this time). Reported circulation ranged from 300,000 to 400,000 print issues annually.
A total of 279 issues was printed from October, 1996 through December, 2019. Images are complete only through 2004. More images will be added as they are available.
The website is still active: www.superstreetonline.com.