OVERVIEW:
Sports Car Pictorial was published by four friends in the Oakland, California area - John O'Donnell, Pete Biro,
John Kelly, and Joe Cleary. Based in Oakland, California, they functioned as the publishers and editors.
The initial impetus for starting the magazine was their inability to get or keep pit passes at races they were covering. They reasoned that with their own magazine, no one could take their pit passes away. Fred Amundrud provided coverage in Southern california while Milt Brown provided content from Europe.
The magazine was approximately 54 pages and was devoted to road racing, rallies and other events involving sports cars. It used the small, "trade" style format of 5-1/2" by 8".
The publishers began supplying photographs to the Road & Track European editor for Formula One races. This expanded to the point where the team was also working for several Petersen publications and for Car and Driver. Eventually, they decided they didn't need their own magazine and sold their subscriber mailing list for $1.00 to Autoweek.
PUBLICATION DATA:
No publication data have been found.
CONTENT COMPLETENESS:
The title was published for almost five years for a estimated total of 47 printed issues. This is an extremely rare publication due to low print volume, so cover images
shown below are far from complete. The exact number of printed issues is unknown, so images will be added as they become available.
