Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals. Only those titles with non-zero print data are included.
- If publisher name or location is BOLD, it indicates a change from the prior year.
| 1971 (n=27) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 817,972 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 708,864 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 563,459 | Ziff-Davis | New York, NY |
| Car Craft | 322,130 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 306,830 | Bond Publishing | Newport Beach, CA |
| Popular Hot Rodding | 274,075 | Argus Publishers Corp | Los Angeles, CA |
| Custom and Rod Ideas | 250,000 | Argus Publishers Corp | Los Angeles, CA |
| Hi-Performance Cars | 190,000 | Royal Publications | New York, NY |
| Sports Car Graphic | 140,157 | Petersen Publishing | Los Angeles, CA |
| Racing Pictorial | 130,217 | Racing Pictorial Magazine Inc | Indianapolis, IN |
| Motorcade | 125,000 | Argus Publishing Corp | Los Angeles, CA |
| Super Stock/Drag Illustrated | 124,336 | Eastern Publishing | Alexandria, VA |
| Off Road | 122,900 | Argus Publishing Corp | Los Angeles, CA |
| Rod & Custom | 118,114 | Petersen Publishing | Los Angeles, CA |
| Auto Racing Digest | 104,332 | Century Publishing Co | New York, NY |
| Rodder and Super Stock | 100,000 | Magnum Publications | New York, NY |
| Drag Racing | 83,150 | Kimtex Corporation | Los Angeles, CA |
| Drag Strip | 80,500 | Kimtex Corporation | Los Angeles, CA |
| Auto Driver | 70,000 | Counterpoint Inc | New York, NY |
| Dune Buggies/Hot VWs | 53,011 | Parkhurst Publishing | Newport Beach, CA |
| Hemmings Motor News | 51,800 | Hemmings Motor News | Bennington, VT |
| Automobile Quarterly | 34,000 | L. Scott Bailey | New York, NY |
| World Car Guide | 30,000 | Rajo Publications | Mill Valley, CA |
| Antique Automobile | 26,511 | Antique Automobile Club | Hershey, PA |
| Sports Car | 17,500 | SCCA | Dillon, MT |
| Horseless Carriage Gazette | 9,000 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,523 | San Francisco Region SCCA | San Francisco, CA |
| 1972 (n=19) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 768,885 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 626,980 | Ziff-Davis | New York, NY |
| Motor Trend | 568,175 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 307,873 | Bond Publishing | Newport Beach, CA |
| Custom and Rod Ideas | 250,000 | Argus Publishing Corp | Los Angeles, CA |
| Popular Hot Rodding | 249,920 | Argus Publishing Corp | Los Angeles, CA |
| Hi-Performance Cars | 161,719 | Magnum-Royal Publications | New York, NY |
| Motorcade | 125,000 | Argus Publishing Corp | Los Angeles, CA |
| Sports Cars of the World | 120,277 | Petersen Publishing | Los Angeles, CA |
| Rodder and Super Stock | 100,000 | Magnum Publications | New York, NY |
| Drag Racing | 89,410 | Kimtex Corporation | Los Angeles, CA |
| Hemmings Motor News | 59,616 | Hemmings Motor News | Bennington, VT |
| Dune Buggies/Hot VWs | 43,115 | Parkhurst Publishing | Newport Beach, CA |
| Automobile Quarterly | 34,000 | L. Scott Bailey | New York, NY |
| World Car Guide | 32,346 | Rajo Publications | Millbrae, CA |
| Cars & Parts | 24,630 | George Slankard | Sesser, IL |
| Sports Car | 17,500 | SCCA | Dillon, MT |
| Horseless Carriage Gazette | 9,000 | Horseless Carriage Gazette | Garden Grove, CA |
| The Wheel | 1,523 | San Francisco Region SCCA | San Francisco, CA |
| 1973 (n=24) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 827,620 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 656,429 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 623,844 | Ziff-Davis | New York, NY |
| Road & Track | 326,801 | Bond/Parkhurst Publications | Newport Beach, CA |
| Car Craft | 305,513 | Petersen Publishing | Los Angeles, CA |
| Custom and Rod Ideas | 250,000 | Argus Publishing Corp | Los Angeles, CA |
| Popular Hot Rodding | 247,165 | Argus Publishing Corp | Los Angeles, CA |
| Hi-Performance Cars | 159,487 | Magnum-Royal Publications | New York, NY |
| Racing Pictorial | 127,421 | Racing Pictorial | Indianapolis, IN |
| Motorcade | 250,000 | Argus Publishing Corp | Los Angeles, CA |
| Super Stock/Drag Illustrated | 114,614 | Eastern Publishing | Alexandria, VA |
| Rodder and Super Stock | 100,000 | Magnum Publications | New York, NY |
| Drag Racing | 89,410 | Kimtex Corporation | Los Angeles, CA |
| Stock Car Racing | 80,000 | Circle Publishing Company | Alexandria, VA |
| Hemmings Motor News | 59,616 | Hemmings Motor News | Bennington, VT |
| Dune Buggies/Hot VWs | 51,463 | Wright Publishing | Costa Mesa, CA |
| Cars & Parts | 47,200 | George Slankard | Sesser, IL |
| World Car Guide | 35,567 | Shouse Publications | Lafayette, CA |
| Automobile Quarterly | 34,000 | L. Scott Bailey | New York, NY |
| Antique Automobile | 27,589 | Antique Automobile Club | Hershey, PA |
| Sports Car | 17,500 | SCCA | Nyaak, NY |
| Horseless Carriage Gazette | 9,000 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,523 | San Francisco Region SCCA | San Francisco, CA |
| 1974 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 805,818 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 623,844 | Ziff-Davis | New York, NY |
| Motor Trend | 622,864 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 357,671 | Bond/Parkhurst Publications | Newport Beach, CA |
| Car Craft | 301,547 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 264,000 | Argus Publishers Corp | Los Angeles, CA |
| Auto Racing Digest | 172,000 | Century Publishing | Evanston, IL |
| Super Stock/Drag Illustrated | 147,245 | Lopez Publications | Alexandria, VA |
| Hi-Performance Cars | 132,770 | Magnum-Royal Publications | New York, NY |
| Speed and Supercar | 120,000 | Magnum-Royal Publications | Holley, NY |
| Racing Pictorial | 109,001 | Racing Pictorial | Indianapolis, IN |
| Rodder and Super Stock | 100,000 | Magnum Publications | Holley, NY |
| Hemmings Motor News | 85,000 | Hemmings Motor News | Bennington, VT |
| Stock Car Racing | 80,000 | Circle Publishing Company | Alexandria, VA |
| Cars & Parts | 53,000 | George Slankard | Sesser, IL |
| Dune Buggies/Hot VWs | 51,175 | Wright Publishing | Costa Mesa, CA |
| World Car Guide | 36,578 | Shouse Publications | Lafayette, CA |
| Automobile Quarterly | 34,000 | L. Scott Bailey | New York, NY |
| Old Cars (weekly) | 33,000 | Krause Publications | Iola, WI |
| Antique Automobile | 27,589 | Antique Automobile Club | Hershey, PA |
| Sports Car | 24,000 | SCCA | Nyaak, NY |
| Special Interest Autos | 21,000 | Hemmings Motor News | Bennington, VT |
| Horseless Carriage Gazette | 8,500 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 5,116 | San Francisco Region SCCA | Lafayette, CA |
| 1975 (n=24) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 852,983 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 712,188 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 700,048 | Ziff-Davis | New York, NY |
| Road & Track | 384,103 | CBS Publications-West | Newport Beach, CA |
| Car Craft | 301,797 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 250,639 | Argus Publishers Corp | Los Angeles, CA |
| Hi-Performance Cars | 132,770 | Popular Publications Inc | New York, NY |
| Super Stock/Drag Illustrated | 132,173 | Lopez Publications | Alexandria, VA |
| Racing Pictorial | 109,001 | Racing Pictorial | Indianapolis, IN |
| Auto Racing Digest | 100,000 | Century Publishing | Evanston, IL |
| Chevy Action | 100,000 | Popular Publications Inc | New York, NY |
| Hemmings Motor News | 85,000 | Hemmings Motor News | Bennington, VT |
| Super Chevy | 77,000 | Argus Publishers Corp | Los Angeles, CA |
| Off Road | 71,558 | Argus Publishing Corp | Los Angeles, CA |
| Cars & Parts | 61,000 | George Slankard | Sesser, IL |
| Custom & Rod Ideas | 60,000 | Argus Publishers Corp | Los Angeles, CA |
| Dune Buggies/Hot VWs | 53,132 | Wright Publishing | Costa Mesa, CA |
| Automobile Quarterly | 40,000 | L. Scott Bailey | New York, NY |
| Antique Automobile | 35,000 | Antique Automobile Club | Hershey, PA |
| Sports Car | 24,000 | SCCA | Nyaak, NY |
| Special Interest Autos | 21,000 | Hemmings Motor News | Bennington, VT |
| Horseless Carriage Gazette | 8,500 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 2,558 | San Francisco Region SCCA | Lafayette, CA |
| 1976 (n=23) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 762,483 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 725,615 | Ziff-Davis | New York, NY |
| Motor Trend | 690,563 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 382,538 | CBS Publications-West | Newport Beach, CA |
| Car Craft | 277,067 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 260,419 | Argus Publishers Corp | Los Angeles, CA |
| Hi-Performance Cars | 132,770 | Popular Publications Inc | New York, NY |
| Stock Car Racing | 124,000 | Circle Publishing Company | Alexandria, VA |
| Super Stock/Drag Illustrated | 113,683 | Lopez Publications | Alexandria, VA |
| Auto Racing Digest | 100,000 | Century Publishing | Evanston, IL |
| Chevy Action | 100,000 | Popular Publications Inc | New York, NY |
| Hemmings Motor News | 85,000 | Hemmings Motor News | Bennington, VT |
| Super Chevy | 72,961 | Argus Publishers Corp | Los Angeles, CA |
| Off Road | 71,558 | Argus Publishers Corp | Los Angeles, CA |
| Cars & Parts | 70,000 | George Slankard | Sesser, IL |
| Custom & Rod Ideas | 67,530 | Argus Publishers Corp | Los Angeles, CA |
| Dune Buggies/Hot VWs | 46,573 | Wright Publishing | Costa Mesa, CA |
| Automobile Quarterly | 40,000 | L. Scott Bailey | New York, NY |
| Antique Automobile | 35,000 | Antique Automobile Club | Hershey, PA |
| Sports Car | 24,000 | SCCA | Nyaak, NY |
| Special Interest Autos | 21,000 | Hemmings Motor News | Bennington, VT |
| Horseless Carriage Gazette | 8,200 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 2,861 | San Francisco Region SCCA | Lafayette, CA |
| 1977 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 858,691 | Petersen Publishing | Paramount, CA |
| Car & Driver | 730,624 | Ziff-Davis | New York, NY |
| Motor Trend | 721,019 | Petersen Publishing | Paramount, CA |
| Road & Track | 457,977 | CBS Publications-West | Newport Beach, CA |
| Popular Hot Rodding | 321,940 | Argus Publishers Corp | Paramount, CA |
| Car Craft | 316,797 | Petersen Publishing | Los Angeles, CA |
| Hemmings Motor News | 120,000 | Hemmings Motor News | Bennington, VT |
| Off Road | 114,931 | Argus Publishers Corp | Paramount, CA |
| Hi-Performance Cars | 107,318 | Popular Publications | New York, NY |
| Street Rodder | 105,554 | TRM Publications | Anaheim, CA |
| Auto Racing Digest | 100,000 | Century Publishing | Evanston, IL |
| Chevy Action | 100,000 | Popular Publications | New York, NY |
| Super Chevy | 86,000 | Argus Publishers Corp | Paramount, CA |
| Custom & Rod Ideas | 85,000 | Argus Publishers Corp | Paramount, CA |
| Super Stock/Drag Illustrated | 83,727 | Lopez Publications | Alexandria, VA |
| Stock Car Racing | 78,517 | Circle Publishing Company | Alexandria, VA |
| Cars & Parts | 70,000 | George Slankard | Sesser, IL |
| Dune Buggies/Hot VWs | 43,328 | Wright Publishing | Costa Mesa, CA |
| Automobile Quarterly | 40,000 | L. Scott Bailey | Princeton, NJ |
| Antique Automobile | 37,000 | Antique Automobile Club | Hershey, PA |
| Special Interest Autos | 27,000 | Hemmings Motor News | Bennington, VT |
| Sports Car | 24,000 | SCCA | Nyaak, NY |
| Formula | 14,298 | Pacific Formula | Santa Ana, CA |
| Horseless Carriage Gazette | 7,000 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 2,861 | San Francisco Region SCCA | Lafayette, CA |
| 1978 (n=29) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 823,708 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 730,741 | Ziff-Davis | New York, NY |
| Motor Trend | 714,642 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 509,545 | CBS Publications-West | Newport Beach, CA |
| Car Craft | 331,425 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 313,793 | Argus Publishers Corp | Los Angeles, CA |
| Hemmings Motor News | 145,000 | Hemmings Motor News | Bennington, VT |
| Off Road | 136,149 | Argus Publishers Corp | Los Angeles, CA |
| Auto Racing Digest | 100,000 | Century Publishing | Evanston, IL |
| Chevy Action | 100,000 | Popular Publications | New York, NY |
| Truckin' | 92,771 | TRM Publications | Anaheim, CA |
| Hi-Performance Cars | 92,733 | Popular Publications | New York, NY |
| Street Rodder | 92,441 | TRM Publications | Anaheim, CA |
| Custom & Rod Ideas | 91,594 | Argus Publishers Corp | Los Angeles, CA |
| Super Chevy | 89,610 | Argus Publishers Corp | Los Angeles, CA |
| Old Cars (weekly) | 88,000 | Krause Publications | Iola, WI |
| Stock Car Racing | 78,991 | Circle Publishing Company | Alexandria, VA |
| Super Stock/Drag Illustrated | 78,314 | Lopez Publications | Alexandria, VA |
| RV Van World | 75,927 | Hi-Torque Publications | Encino, CA |
| Cars & Parts | 71,241 | George Slankard | Sesser, IL |
| Custom Vans | 49,074 | Twentieth Century Publications | Chatworth, CA |
| Dune Buggies/Hot VWs | 48,004 | Wright Publishing | Costa Mesa, CA |
| Automobile Quarterly | 40,000 | Automobile Quarterly | Princeton, NJ |
| Car Classics | 38,222 | Car Classics Publishing | Chatworth, CA |
| Antique Automobile | 37,000 | Antique Automobile Club | Hershey, PA |
| Formula | 34,800 | Pacific Formula | Santa Ana, CA |
| Special Interest Autos | 30,000 | Hemmings Motor News | Bennington, VT |
| Horseless Carriage Gazette | 7,000 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 2,050 | San Francisco Region SCCA | Pleasanton, CA |
| 1979 (n=29) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 802,343 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 750,695 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 729,569 | Ziff-Davis | New York, NY |
| Road & Track | 563,961 | CBS Publications | Newport Beach, CA |
| Car Craft | 354,081 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 279,478 | Argus Publishers Corp | Los Angeles, CA |
| Hemmings Motor News | 160,000 | Hemmings Motor News | Bennington, VT |
| Off Road | 137,810 | Argus Publishers Corp | Los Angeles, CA |
| Auto Racing Digest | 100,000 | Century Publishing | Evanston, IL |
| Chevy Action | 100,000 | Popular Publications | New York, NY |
| Truckin' | 92,771 | TRM Publications | Anaheim, CA |
| Street Rodder | 92,441 | TRM Publications | Anaheim, CA |
| Custom & Rod Ideas | 91,954 | Argus Publishers Corp | Los Angeles, CA |
| Super Chevy | 91,673 | Argus Publishers Corp | Los Angeles, CA |
| Stock Car Racing | 83,828 | Lopez Publications | Alexandria, VA |
| Hi-Performance Cars | 74,179 | Popular Publications | New York, NY |
| Super Stock/Drag Illustrated | 63,242 | Lopez Publications | Alexandria, VA |
| Van World | 61,110 | Hi-Torque Publications | Encino, CA |
| Dune Buggies/Hot VWs | 50,033 | Wright Publishing | Costa Mesa, CA |
| Custom Vans | 49,074 | Twentieth Century Publications | Chatworth, CA |
| Formula | 45,500 | Pacific Formula | Los Angeles, CA |
| Car Classics | 41,366 | Car Classics Publishing | Chatworth, CA |
| Antique Automobile | 40,000 | Antique Automobile Club | Hershey, PA |
| Automobile Quarterly | 40,000 | L. Scott Bailey | Princeton, NJ |
| Special Interest Autos | 31,000 | Hemmings | Bennington, VT |
| The Wheel | 2,375 | San Francisco Region SCCA | Pleasanton, CA |
| 1980 (n=24) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 876,193 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 758,394 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 727,633 | Ziff-Davis | New York, NY |
| Road & Track | 592,650 | CBS Publications | Newport Beach, CA |
| Car Craft | 376,172 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 306,571 | Argus Publishers Corp | Los Angeles, CA |
| Hemmings Motor News | 170,000 | Hemmings Motor News | Bennington, VT |
| Off Road | 158,312 | Argus Publishers Corp | Los Angeles, CA |
| Street Rodder | 97,068 | TRM Publications | Anaheim, CA |
| Stock Car Racing | 93,925 | Lopez Publications | Alexandria, VA |
| Truckin' | 82,403 | TRM Publications | Anaheim, CA |
| Auto Racing Digest | 80,000 | Century Publishing | Evanston, IL |
| Hi-Performance Cars | 74,179 | Arden Communications | New York, NY |
| Super Stock/Drag Illustrated | 70,259 | Lopez Publications | Alexandria, VA |
| Super Chevy | 58,122 | Argus Publishers Corp | Los Angeles, CA |
| Dune Buggies/Hot VWs | 54,596 | Wright Publishing | Costa Mesa, CA |
| Van Pickup and Off-Road World | 53,157 | Hi-Torque Publications | Encino, CA |
| Car Collector & Car Classics | 50,800 | Classic Publishings Inc | Norcross, GA |
| Racecar | 45,500 | John Benton | Los Angeles, CA |
| Automobile Quarterly | 41,000 | L. Scott Bailey | Princeton, NJ |
| Antique Automobile | 40,000 | Antique Automobile Club | Hershey, PA |
| Special Interest Autos | 30,100 | Hemmings Motor News | Bennington, VT |
| Van & Truck News | 15,000 | Orange, CA | |
| The Wheel | 2,402 | San Francisco Region SCCA | Pleasanton, CA |
