Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals.
- Only those titles with non-zero print data are included.
| 1950 (n=2) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 94,646 | 68% | Los Angeles CA |
| Speed Age | 44,752 | 32% | Washington DC |
| Total 1950 | 139,398 |
| 1951 (n=4) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 224,130 | 49% | Los Angeles CA |
| Motor Trend | 153,496 | 34% | Los Angeles CA |
| Speed Age | 75,468 | 17% | Washington DC |
| Antique Automobile | 3,000 | 0.7% | Stonington CT |
| Total 1951 | 456,094 |
| 1952 (n=4) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 472,962 | 45% | Los Angeles CA |
| Motor Trend | 416,168 | 39% | Los Angeles CA |
| Speed Age | 165,360 | 16% | Washington DC |
| Antique Automobile | 4,500 | 0.4% | Stonington CT |
| Total 1952 | 1,058,990 |
| 1953 (n=7) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 676,444 | 31% | Los Angeles, CA |
| Motor Trend | 661,184 | 30% | Los Angeles, CA |
| Speed Age | 286,304 | 13% | Washington, DC |
| Road & Track | 224,000 | 10% | Glendale, CA |
| Auto Sport Review | 196,000 | 9% | New York, NY |
| Auto | 163,196 | 7% | Los Angeles, CA |
| Antique Automobile | 7,000 | 0.3% | Stonington CT |
| Total 1953 | 2,214,128 |
| 1954 (n=7) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Motor Trend | 896,310 | 36% | Los Angeles, CA |
| Hot Rod | 746,214 | 30% | Los Angeles, CA |
| Speed Age | 395,134 | 16% | Washington, DC |
| Road & Track | 224,000 | 9% | Glendale, CA |
| Auto Sport Review | 196,000 | 8% | New York, NY |
| Sports Car | 8,550 | 0.3% | Westport, CT |
| Antique Automobile | 8,200 | 0.3% | Stonington CT |
| Total 1954 | 2,474,408 |
| 1955 (n=10) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Motor Trend | 862,022 | 28% | Los Angeles, CA |
| Hot Rod | 684,598 | 22% | Los Angeles, CA |
| Auto Age | 400,000 | 13% | New York, NY |
| Motor Life | 313,644 | 10% | Hollywood, CA |
| Car Craft | 230,000 | 7% | Los Angeles, CA |
| Speed Age | 224,590 | 7% | Washington, DC |
| Road & Track | 162,506 | 6% | Glendale, CA |
| Rod & Custom | 198,670 | 6% | Hollywood, CA |
| Antique Automobile | 10,000 | 0.3% | Stonington CT |
| Sports Car | 9,000 | 0.3% | Westport, CT |
| Total 1955 | 3,132,524 |
| 1956 (n=11) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Motor Trend | 968,726 | 31% | Los Angeles, CA |
| Hot Rod | 720,108 | 23% | Los Angeles, CA |
| Motor Life | 378,562 | 12% | Hollywood, CA |
| Rod & Custom | 272,174 | 9% | Hollywood, CA |
| Car Craft | 250,128 | 8% | Los Angeles, CA |
| Speed Mechanics | 184,082 | 6% | New York, NY |
| Road & Track | 162,506 | 5% | Glendale, CA |
| Motorsport | 121,522 | 4% | New York, NY |
| Sports Car | 13,400 | 0.4% | Westport, CT |
| Antique Automobile | 12,000 | 0.4% | Stonington CT |
| Horseless Carriage Gazette | 12,000 | 0.4% | Los Angeles, CA |
| Total 1956 | 3,095,244 |
| 1957 (n=13) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Motor Trend | 899,512 | 26% | Los Angeles, CA |
| Hot Rod | 767,806 | 22% | Los Angeles, CA |
| Motor Life | 370,464 | 11% | Hollywood, CA |
| Car Craft | 302,418 | 9% | Los Angeles, CA |
| Rod & Custom | 296,476 | 8% | Hollywood, CA |
| Speed Age | 202,810 | 6% | New York, NY |
| Road & Track | 189,914 | 5% | Glendale, CA |
| Sport Car Illustrated | 145,608 | 4% | New York, NY |
| Speed Mechanics | 143,902 | 4% | New York, NY |
| Auto Craftsman | 140,000 | 4% | New York, NY |
| Sports Car | 14,570 | 0.4% | Westport, CT |
| Antique Automobile | 14,000 | 0.4% | Stonington CT |
| Horseless Carriage Gazette | 12,000 | 0.3% | Los Angeles, CA |
| Total 1957 | 3,499,480 |
| 1958 (n=15) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Motor Trend | 922,686 | 20% | Los Angeles, CA |
| Hot Rod | 874,500 | 19% | Los Angeles, CA |
| Custom Cars | 500,000 | 11% | Los Angeles, CA |
| Motor Life | 443,698 | 10% | Hollywood, CA |
| Car Craft | 348,166 | 8% | Los Angeles, CA |
| Rod & Custom | 324,046 | 7% | Hollywood, CA |
| Car Life | 269,508 | 6% | Washington, DC |
| Sports Car Illustrated | 231,744 | 5% | New York, NY |
| Road & Track | 221,632 | 5% | Glendale, CA |
| Rod Builder & Customizer | 181,598 | 4% | New York, NY |
| Speed Mechanics | 131,746 | 3% | New York, NY |
| Auto Craftsman | 123,700 | 3% | New York, NY |
| Sports Car | 14,570 | 0.3% | Westport, CT |
| Horseless Carriage Gazette | 13,600 | 0.3% | Los Angeles, CA |
| Antique Automobile | 13,568 | 0.3% | Stonington CT |
| Total 1958 | 4,614,780 |
| 1959 (n=21) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 891,160 | 18% | Los Angeles, CA |
| Motor Trend | 780,898 | 16% | Los Angeles, CA |
| Motor Life | 345,494 | 7% | Hollywood, CA |
| Rod & Custom | 300,928 | 6% | Hollywood, CA |
| Car Craft | 291,332 | 6% | Los Angeles, CA |
| Sports Car Illustrated | 289,202 | 6% | New York, NY |
| Car Life | 269,508 | 5% | Washington, DC |
| Road & Track | 264,394 | 5% | Glendale, CA |
| Custom Cars | 264,382 | 5% | Los Angeles, CA |
| Speed Age | 261,094 | 5% | New York, NY |
| Rodding and Re-Styling | 230,000 | 5% | New York, NY |
| Rod Builder & Customizer | 183,878 | 4% | New York, NY |
| Motor Guide | 148,862 | 3% | New York, NY |
| Auto Craftsman | 123,700 | 2% | New York, NY |
| Speed Mechanics | 122,154 | 2% | New York, NY |
| Small Cars Illustrated | 102,328 | 2% | New York, NY |
| Foreign Car Guide | 76,490 | 2% | New York, NY |
| Automotive Topics | 33,000 | 1% | New York, NY |
| Sports Car | 20,200 | 0.4% | Westport, CT |
| Antique Automobile | 16,874 | 0.3% | Stonington CT |
| Horseless Carriage Gazette | 13,600 | 0.3% | Los Angeles, CA |
| Total 1959 | 5,029,478 |
| 1960 (n=20) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,023,968 | 21% | Los Angeles, CA |
| Motor Trend | 716,534 | 15% | Los Angeles, CA |
| Motor Life | 357,496 | 7% | Hollywood, CA |
| Car Craft | 321,986 | 7% | Los Angeles, CA |
| Rod & Custom | 316,658 | 7% | Hollywood, CA |
| Sport Car Illustrated | 298,086 | 6% | New York, NY |
| Road & Track | 274,190 | 6% | Venice, CA |
| Car Life | 269,508 | 6% | New York, NY |
| Custom Cars | 263,912 | 5% | Los Angeles, CA |
| Speed Age & Space | 261,094 | 5% | New York, NY |
| Rodding and Re-Styling | 230,000 | 5% | New York, NY |
| Rod Builder | 183,878 | 4% | New York, NY |
| Speed Mechanics | 95,744 | 2% | New York, NY |
| Small Cars Parade | 86,656 | 2% | New York, NY |
| Foreign Car Guide | 66,560 | 1% | New York, NY |
| Automotive Topics | 33,000 | 1% | Los Angeles, CA |
| Sports Car | 22,420 | 0.5% | Westport, CT |
| Antique Automobile | 19,102 | 0.4% | Stonington CT |
| Horseless Carriage Gazette | 11,800 | 0.2% | Los Angeles, CA |
| The Wheel | 6,426 | 0.1% | San Francisco, CA |
| Total 1960 | 4,859,018 |
