Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals.
- If publisher name or location is BOLD, it indicates a change from the prior year.
- Only those titles with non-zero print data are included.
| 1950 (n=2) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 47,323 | Petersen | Los Angeles CA |
| Speed Age | 22,376 | Speed Age | Washington DC |
| 1951 (n=4) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 112,065 | Petersen | Los Angeles CA |
| Motor Trend | 76,748 | Petersen | Los Angeles CA |
| Speed Age | 37,734 | Speed Age | Washington DC |
| Antique Automobile | 1,500 | Antique Auto Club | Stonington CT |
| 1952 (n=4) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 236,481 | Petersen | Los Angeles CA |
| Motor Trend | 208,084 | Petersen | Los Angeles CA |
| Speed Age | 82,680 | Speed Age | Washington DC |
| Antique Automobile | 2,250 | Antique Auto Club | Stonington CT |
| 1953 (n=7) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 338,222 | Petersen | Los Angeles, CA |
| Motor Trend | 330,592 | Petersen | Los Angeles, CA |
| Speed Age | 143,152 | Speed Age | Washington, DC |
| Road & Track | 112,000 | Bond Publishing | Glendale, CA |
| Auto Sport Review | 98,000 | Bimfort Inc | New York, NY |
| Auto | 81,598 | Trend Inc (later Petersen) | Los Angeles, CA |
| Antique Automobile | 3,500 | Antique Auto Club | Stonington CT |
| 1954 (n=7) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Motor Trend | 448,155 | Petersen | Los Angeles, CA |
| Hot Rod | 373,107 | Petersen | Los Angeles, CA |
| Speed Age | 197,567 | Speed Age Inc | Washington, DC |
| Road & Track | 112,000 | Bond Publishing | Glendale, CA |
| Auto Sport Review | 98,000 | Bimfort Inc | New York, NY |
| Sports Car | 4,275 | SCCA | Westport, CT |
| Antique Automobile | 4,100 | Antique Auto Club | Stonington CT |
| 1955 (n=10) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Motor Trend | 431,011 | Petersen | Los Angeles, CA |
| Hot Rod | 342,299 | Petersen | Los Angeles, CA |
| Auto Age | 200,000 | Lion Books Inc | New York, NY |
| Motor Life | 156,822 | Quinn Publishing | Hollywood, CA |
| Car Craft | 115,000 | Petersen | Los Angeles, CA |
| Speed Age | 112,295 | Speed Sport Inc | Washington, DC |
| Road & Track | 100,000 | Bond Publishing | Glendale, CA |
| Rod & Custom | 99,335 | Quinn Publishing | Hollywood, CA |
| Antique Automobile | 5,000 | Antique Auto Club | Stonington CT |
| Sports Car | 4,500 | SCCA | Westport, CT |
| 1956 (n=11) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Motor Trend | 484,381 | Petersen | Los Angeles, CA |
| Hot Rod | 360,054 | Petersen | Los Angeles, CA |
| Motor Life | 189,281 | Petersen | Hollywood, CA |
| Rod & Custom | 136,087 | Petersen | Hollywood, CA |
| Car Craft | 125,064 | Petersen | Los Angeles, CA |
| Speed Mechanics | 92,041 | Hobby Publications | New York, NY |
| Road & Track | 81,253 | Bond Publishing | Glendale, CA |
| Motorsport | 60,761 | H-K Publications | New York, NY |
| Sports Car | 6,700 | SCCA | Westport, CT |
| Antique Automobile | 6,000 | Antique Auto Club | Stonington CT |
| Horseless Carriage Gazette | 6,000 | Horseless Carriage Club | Los Angeles, CA |
| 1957 (n=13) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Motor Trend | 449,756 | Petersen | Los Angeles, CA |
| Hot Rod | 383,903 | Petersen | Los Angeles, CA |
| Motor Life | 185,232 | Petersen | Hollywood, CA |
| Car Craft | 151,209 | Petersen | Los Angeles, CA |
| Rod & Custom | 148,238 | Petersen | Hollywood, CA |
| Speed Age | 101,405 | Speed Sport Inc | New York, NY |
| Road & Track | 94,957 | Bond Publishing | Glendale, CA |
| Sports Cars Illustrated | 72,804 | Motor Publ Inc | New York, NY |
| Speed Mechanics | 71,951 | Hobby Publications | New York, NY |
| Auto Craftsman | 70,000 | H-K Publications | New York, NY |
| Sports Car | 7,285 | SCCA | Westport, CT |
| Antique Automobile | 7,000 | Antique Auto Club | Stonington CT |
| Horseless Carriage Gazette | 6,000 | Horseless Carriage Club | Los Angeles, CA |
| 1958 (n=15) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Motor Trend | 461,343 | Petersen Publ | Los Angeles, CA |
| Hot Rod | 437,250 | Petersen Publ | Los Angeles, CA |
| Custom Cars | 250,000 | Petersen Publ | Los Angeles, CA |
| Motor Life | 221,849 | Petersen | Hollywood, CA |
| Car Craft | 174,083 | Petersen Publ | Los Angeles, CA |
| Rod & Custom | 162,023 | Petersen Publ | Hollywood, CA |
| Car Life | 134,754 | Motor Publ Inc | Washington, DC |
| Sports Cars Illustrated | 115,872 | Motor Publ Inc | New York, NY |
| Road & Track | 110,816 | Bond Publishing | Glendale, CA |
| Rod Builder & Customizer | 90,799 | Speed Sport Inc | New York, NY |
| Speed Mechanics | 65,882 | Hobby Publications | New York, NY |
| Auto Craftsman | 61,850 | H-K Publications | New York, NY |
| Sports Car | 7,285 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 6,800 | Horseless Carriage Club | Los Angeles, CA |
| Antique Automobile | 6,784 | Antique Auto Club | Stonington CT |
| 1959 (n=21) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 445,580 | Petersen Publ | Los Angeles, CA |
| Motor Trend | 390,449 | Petersen Publ | Los Angeles, CA |
| Motor Life | 172,747 | Petersen | Hollywood, CA |
| Rod & Custom | 150,464 | Petersen Publ | Hollywood, CA |
| Car Craft | 145,666 | Petersen Publ | Los Angeles, CA |
| Sports Cars Illustrated | 144,601 | Petersen Publ | New York, NY |
| Car Life | 134,754 | Motor Publ Inc | Washington, DC |
| Road & Track | 132,197 | Bond Publishing | Glendale, CA |
| Custom Cars | 132,191 | Petersen Publ | Los Angeles, CA |
| Speed Age | 130,547 | Speed Sport Inc | New York, NY |
| Rodding and Re-Styling | 115,000 | Universal Publishing | New York, NY |
| Rod Builder & Customizer | 91,939 | Speed Sport Inc | New York, NY |
| Motor Guide | 74,431 | Motor Publications Inc | New York, NY |
| Auto Craftsman | 61,850 | H-K Publications | New York, NY |
| Speed Mechanics | 61,077 | Hobby Publications | New York, NY |
| Small Cars Illustrated | 51,164 | Rajo Publications | New York, NY |
| Foreign Car Guide | 38,245 | H-K Publications | New York, NY |
| Automotive Topics | 16,500 | Floyd Clymer Publications | New York, NY |
| Sports Car | 10,100 | SCCA | Westport, CT |
| Antique Automobile | 8,437 | Antique Auto Club | Stonington CT |
| Horseless Carriage Gazette | 6,800 | Antique Auto Club | Los Angeles, CA |
| 1960 (n=20) | Monthly Net Paid Circulation | Publisher Name | City Where Published |
|---|---|---|---|
| Hot Rod | 511,984 | Petersen Publ | Los Angeles, CA |
| Motor Trend | 358,267 | Petersen Publ | Los Angeles, CA |
| Motor Life | 178,748 | Petersen Publ | Hollywood, CA |
| Car Craft | 160,993 | Petersen Publ | Los Angeles, CA |
| Rod & Custom | 158,329 | Petersen Publ | Hollywood, CA |
| Sports Cars Illustrated | 149,043 | Petersen Publ | New York, NY |
| Road & Track | 137,095 | Bond Publishing | Venice, CA |
| Car Life | 134,754 | Motor Publ Inc | New York, NY |
| Custom Cars | 131,956 | Petersen Publ | Los Angeles, CA |
| Speed Age & Space | 130,547 | Speed Sport Inc | New York, NY |
| Rodding and Re-Styling | 115,000 | Universal Publishing | New York, NY |
| Rod Builder | 91,939 | Speed Sport Inc | New York, NY |
| Speed Mechanics | 47,872 | Hobby Publications | New York, NY |
| Small Cars Parade | 43,328 | Rajo Publications | New York, NY |
| Foreign Car Guide | 33,280 | H-K Publications | New York, NY |
| Automotive Topics | 16,500 | Floyd Clymer Publications | Los Angeles, CA |
| Sports Car | 11,210 | SCCA | Westport, CT |
| Antique Automobile | 9,551 | Antique Auto Club | Stonington CT |
| Horseless Carriage Gazette | 5,900 | Horseless Carriage Club | Los Angeles, CA |
| The Wheel | 3,213 | San Francisco Region SCCA | San Francisco, CA |
