Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals.
- Only those titles with non-zero print data are included.
| 1961 (n=23) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,192,790 | 21% | Los Angeles, CA |
| Motor Trend | 748,718 | 13% | Los Angeles, CA |
| Car Craft | 367,830 | 6% | Los Angeles, CA |
| Car Life | 360,000 | 6% | Newport Beach, CA |
| Motor Life | 350,498 | 6% | Los Angeles, CA |
| Karting World | 350,000 | 6% | Inglewood, CA |
| Sports Car Illustrated | 343,534 | 6% | New York, NY |
| Custom Cars & Karts | 320,000 | 6% | Los Angeles, CA |
| Rod & Custom | 316,658 | 5% | Los Angeles, CA |
| Road & Track | 301,916 | 5% | Newport Beach, CA |
| Custom Rodder | 203,400 | 4% | New York, NY |
| Car Speed and Style | 201,300 | 3% | New York, NY |
| Custom Craft | 140,000 | 2% | New York, NY |
| Popular Karting | 130,956 | 2% | New York, NY |
| Karting Sport | 130,950 | 2% | New York, NY |
| Speed Mechanics | 90,222 | 2% | New York, NY |
| How To Hop-Up Your Engine | 80,000 | 1% | New York, NY |
| Foreign Car Guide | 72,140 | 1% | New York, NY |
| Automotive Topics | 42,000 | 1% | Los Angeles, CA |
| Antique Automobile | 24,000 | 0.4% | New York, NY |
| Sports Car | 22,420 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 13,600 | 0.2% | Los Angeles, CA |
| Total 1961 | 5,802,932 |
| 1962 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,352,482 | 23% | Los Angeles, CA |
| Motor Trend | 778,420 | 13% | Los Angeles, CA |
| Car Craft | 406,628 | 7% | Los Angeles, CA |
| Car & Driver | 394,872 | 7% | New York, NY |
| Karting World | 350,000 | 6% | Inglewood, CA |
| Road & Track | 322,978 | 5% | Newport Beach, CA |
| Car Life | 300,000 | 5% | Newport Beach, CA |
| Rod & Custom | 300,000 | 5% | Los Angeles, CA |
| Custom Rodder | 220,000 | 4% | New York, NY |
| Rodding and Re-styling | 214,784 | 4% | New York, NY |
| Today's Motorsports | 195,000 | 3% | Rock Island, IL |
| Speed Mechanics | 180,000 | 3% | New York, NY |
| Customs Illustrated | 174,434 | 3% | New York, NY |
| Custom Craft | 150,000 | 3% | New York, NY |
| Sports Car Graphic | 120,000 | 2% | Los Angeles, CA |
| How To Hop-Up Your Engine | 100,000 | 2% | New York, NY |
| Foreign Car Guide | 81,992 | 1% | New York, NY |
| Racing Karts | 60,586 | 1% | New York, NY |
| Automotive Topics | 42,000 | 1% | Los Angeles, CA |
| Antique Automobile | 24,000 | 0.4% | New York, NY |
| Sports Car | 23,528 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 14,100 | 0.2% | Downey, CA |
| Sports Car Digest | 12,000 | 0.2% | Odessa, TX |
| Total 1962 | 5,817,804 |
| 1963 (n=24) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,275,418 | 19% | Los Angeles, CA |
| Motor Trend | 927,880 | 14% | Los Angeles, CA |
| Car Craft | 470,610 | 7% | Los Angeles, CA |
| Car & Driver | 421,292 | 6% | New York, NY |
| Road & Track | 361,746 | 6% | Newport Beach, CA |
| Cars - The Automotive Magazine | 350,662 | 5% | New York, NY |
| Rod & Custom | 343,714 | 5% | Los Angeles, CA |
| Custom Rodder | 305,086 | 5% | New York, NY |
| Car Life | 300,000 | 5% | Newport Beach, CA |
| Today's Motorsports | 300,000 | 5% | Rock Island, IL |
| Foreign Car Guide | 270,870 | 4% | New York, NY |
| Sports Car Graphic | 228,574 | 3% | Los Angeles, CA |
| Rodding and Re-styling | 215,388 | 3% | New York, NY |
| Speed Mechanics | 181,352 | 3% | New York, NY |
| Customs Illustrated | 165,322 | 3% | New York, NY |
| Custom Craft | 151,646 | 2% | New York, NY |
| How To Hop-Up Your Engine | 115,896 | 2% | New York, NY |
| Racing Karts | 60,586 | 1% | New York, NY |
| Automobile Quarterly | 33,760 | 0.5% | New York, NY |
| Antique Automobile | 31,220 | 0.5% | New York, NY |
| Sports Car | 23,528 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 14,600 | 0.2% | Downey, CA |
| Sports Car Digest | 12,000 | 0.2% | Odessa, TX |
| Total 1963 | 6,561,150 |
| 1964 (n=23) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Custom Rodder | 1,543.446 | 19.7% | New York, NY |
| Hot Rod | 1,275,730 | 16.3% | Los Angeles, CA |
| Motor Trend | 1,037,778 | 13.3% | Los Angeles, CA |
| Car & Driver | 470,676 | 6.0% | New York, NY |
| Car Craft | 411,638 | 5.3% | Los Angeles, CA |
| Road & Track | 370,508 | 4.7% | Newport Beach, CA |
| Cars - The Automotive Magazine | 363,576 | 4.6% | New York, NY |
| Speed and Custom | 341,160 | 4.4% | New York, NY |
| Rod & Custom | 330,528 | 4.2% | Los Angeles, CA |
| Today's Motorsports | 300,000 | 3.8% | Rock Island, IL |
| Popular Customs | 250,000 | 3.2% | Los Angeles, CA |
| Sports Car Graphic | 242,172 | 3.1% | Los Angeles, CA |
| Car Life | 231,562 | 3.0% | Newport Beach, CA |
| Rodding and Re-styling | 215,388 | 2.8% | New York, NY |
| Customs Illustrated | 165,322 | 2.1% | New York, NY |
| Foreign Car Guide | 64,158 | 0.8% | New York, NY |
| Automobile Quarterly | 62,484 | 0.8% | New York, NY |
| Racing Karts | 60,586 | 0.8% | New York, NY |
| Antique Automobile | 32,672 | 0.4% | New York, NY |
| Sports Car | 27,000 | 0.3% | Westport, CT |
| Horseless Carriage Gazette | 17,000 | 0.2% | Downey, CA |
| Top Gear | 12,000 | 0.2% | Doylestown, PA |
| The Wheel | 5,486 | 0.1% | San Francisco, CA |
| Total 1964 | 7,830,870 |
| 1965 (n=24) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Custom Rodder | 1,543,446 | 18% | New York, NY |
| Hot Rod | 1,371,818 | 16% | Los Angeles, CA |
| Motor Trend | 930,594 | 11% | Los Angeles, CA |
| Car & Driver | 420,586 | 5% | New York, NY |
| Road & Track | 403,004 | 5% | Newport Beach, CA |
| Car Craft | 393,842 | 5% | Los Angeles, CA |
| Cars - The Automotive Magazine | 363,576 | 4% | New York, NY |
| Popular Hot Rodding | 361,800 | 4% | Los Angeles, CA |
| Speed and Custom | 341,160 | 4% | New York, NY |
| Today's Motorsports | 300,000 | 4% | Davenport, IA |
| Rod & Custom | 295,556 | 3% | Los Angeles, CA |
| Sports Car Graphic | 268,962 | 3% | Los Angeles, CA |
| American Rodding | 250,000 | 3% | New York, NY |
| Popular Customs | 250,000 | 3% | Los Angeles, CA |
| Car Life | 232,370 | 3% | Newport Beach, CA |
| Customs Illustrated | 220,000 | 3% | New York, NY |
| Drag Racing | 204,000 | 2% | Los Angeles, CA |
| Modern Rod | 204,000 | 2% | Los Angeles, CA |
| Foreign Car Guide | 63,102 | 1% | New York, NY |
| Sports Car | 27,000 | 0.3% | Westport, CT |
| Horseless Carriage Gazette | 15,900 | 0.2% | Downey, CA |
| Top Gear | 12,000 | 0.1% | Doylestown, PA |
| The Wheel | 5,486 | 0.1% | San Francisco, CA |
| Total 1965 | 8,478,202 |
| 1966 (n=26) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,443,758 | 20% | Los Angeles, CA |
| Motor Trend | 979,028 | 14% | Los Angeles, CA |
| Car & Driver | 562,278 | 8% | New York, NY |
| Road & Track | 473,798 | 7% | Newport Beach, CA |
| Car Craft | 426,872 | 6% | Los Angeles, CA |
| Popular Hot Rodding | 321,020 | 5% | Los Angeles, CA |
| Rodding and Re-styling | 304,652 | 4% | New York, NY |
| Sports Car Graphic | 280,350 | 4% | Los Angeles, CA |
| Motorcade | 268,000 | 4% | Los Angeles, CA |
| Rod & Custom | 262,982 | 4% | Los Angeles, CA |
| American Rodding | 250,000 | 4% | New York, NY |
| Popular Customs | 250,000 | 4% | Los Angeles, CA |
| Car Life | 241,672 | 3% | Newport Beach, CA |
| Customs Illustrated | 220,000 | 3% | New York, NY |
| Drag Racing | 189,502 | 3% | Los Angeles, CA |
| Modern Rod | 163,502 | 2% | Los Angeles, CA |
| Karting World | 120,000 | 2% | Santa Monica, CA |
| Auto Topics | 90,000 | 1% | Los Angeles, CA |
| Automobile Quarterly | 64,320 | 0.9% | New York, NY |
| Foreign Car Guide | 57,418 | 0.8% | New York, NY |
| Antique Automobile | 39,600 | 0.6% | State College, PA |
| Top Gear | 30,216 | 0.4% | Warminster, PA |
| Sports Car | 27,224 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 15,900 | 0.2% | Downey, CA |
| The Wheel | 3,740 | 0.1% | San Francisco, CA |
| Total 1966 | 7,085,832 |
| 1967 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,436,794 | 20% | Los Angeles, CA |
| Motor Trend | 1,003,518 | 14% | Los Angeles, CA |
| Car & Driver | 715,902 | 10% | New York, NY |
| Road & Track | 509,342 | 7% | Newport Beach, CA |
| Car Craft | 441,186 | 6% | Los Angeles, CA |
| Popular Hot Rodding | 378,464 | 5% | Los Angeles, CA |
| Sports Car Graphic | 306,408 | 4% | Los Angeles, CA |
| Rodding and Re-styling | 304,652 | 4% | New York, NY |
| Car Life | 252,630 | 3% | Newport Beach, CA |
| American Rodding | 250,000 | 3% | New York, NY |
| Popular Customs | 250,000 | 3% | Los Angeles, CA |
| Rod & Custom | 229,870 | 3% | Los Angeles, CA |
| Motorcade | 210,800 | 3% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 202,868 | 3% | Alexandria, VA |
| Drag Racing | 168,490 | 2% | Los Angeles, CA |
| Drag Strip | 140,514 | 2% | Los Angeles, CA |
| Karting World | 120,000 | 2% | Santa Monica, CA |
| Auto Topics | 90,000 | 1% | Los Angeles, CA |
| Foreign Car Guide | 57,418 | 1% | New York, NY |
| Automobile Quarterly | 49,280 | 1% | New York, NY |
| Antique Automobile | 40,192 | 1% | State College, PA |
| Top Gear | 30,216 | 0.4% | Warminster, PA |
| Sports Car | 28,118 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 17,200 | 0.2% | Downey, CA |
| The Wheel | 2,146 | 0% | San Francisco, CA |
| Total 1967 | 7,236,008 |
| 1968 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,463,960 | 19% | Los Angeles, CA |
| Motor Trend | 1,020,242 | 13% | Los Angeles, CA |
| Car & Driver | 786,608 | 10% | New York, NY |
| Road & Track | 540,980 | 7% | Newport Beach, CA |
| Cars | 453,114 | 6% | New York, NY |
| Car Craft | 448,866 | 6% | Los Angeles, CA |
| Popular Hot Rodding | 398,658 | 5% | Los Angeles, CA |
| Speed and Supercar | 373,964 | 5% | New York, NY |
| Rodder and Super Stock | 340,946 | 4% | New York, NY |
| Sports Car Graphic | 306,662 | 4% | Los Angeles, CA |
| Car Life | 236,930 | 3% | Newport Beach, CA |
| Rod & Custom | 228,580 | 3% | Los Angeles, CA |
| Custom and Rod Ideas | 216,546 | 3% | Los Angeles, CA |
| Motorcade | 210,800 | 3% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 202,868 | 3% | Alexandria, VA |
| Drag Racing | 150,326 | 2% | South West City, MO |
| Drag Strip | 142,176 | 2% | South West City, MO |
| Automobile Quarterly | 62,640 | 1% | New York, NY |
| Foreign Car Guide | 54,416 | 1% | New York, NY |
| Antique Automobile | 46,324 | 1% | State College, PA |
| Auto Topics | 40,000 | 1% | Los Angeles, CA |
| Top Gear | 30,216 | 0.4% | Warminster, PA |
| Sports Car | 28,118 | 0.4% | Westport, CT |
| Horseless Carriage Gazette | 18,300 | 0.2% | Downey, CA |
| The Wheel | 1,996 | 0.03% | San Francisco, CA |
| Total 1968 | 7,804,236 |
| 1969 (n=26) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,574,466 | 19% | Los Angeles, CA |
| Motor Trend | 1,000,216 | 12% | Los Angeles, CA |
| Car & Driver | 868,866 | 10% | New York, NY |
| Road & Track | 586,978 | 7% | Newport Beach, CA |
| Car Craft | 491,154 | 6% | Los Angeles, CA |
| Hi-Performance Cars | 453,114 | 5% | New York, NY |
| Popular Hot Rodding | 410,178 | 5% | Los Angeles, CA |
| Speed and Supercar | 373,964 | 4% | New York, NY |
| Rodder and Super Stock | 340,946 | 4% | New York, NY |
| Sports Car Graphic | 273,858 | 3% | Los Angeles, CA |
| Car Life | 260,724 | 3% | Newport Beach, CA |
| Rod & Custom | 231,480 | 3% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 228,106 | 3% | Alexandria, VA |
| Custom and Rod Ideas | 216,546 | 3% | Los Angeles, CA |
| Motorcade | 210,800 | 3% | Los Angeles, CA |
| Racing Pictorial | 189,326 | 2% | Indianapolis, IN |
| Drag Racing | 166,300 | 2% | South West City, MO |
| Drag Strip | 161,000 | 2% | South West City, MO |
| Automobile Quarterly | 56,928 | 1% | New York, NY |
| Foreign Car Guide | 50,884 | 1% | New York, NY |
| Antique Automobile | 50,514 | 1% | State College, PA |
| Auto Topics | 42,000 | 1% | Los Angeles, CA |
| Karting World | 30,000 | 0.4% | Santa Monica, CA |
| Sports Car | 28,940 | 0.3% | Westport, CT |
| Horseless Carriage Gazette | 18,300 | 0.2% | Downey, CA |
| The Wheel | 2,204 | 0.03% | San Francisco, CA |
| Total 1969 | 8,317,792 |
| 1970 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,729,404 | 20% | Los Angeles, CA |
| Motor Trend | 1,058,148 | 13% | Los Angeles, CA |
| Car & Driver | 1,000,646 | 12% | New York, NY |
| Road & Track | 631,580 | 7% | Newport Beach, CA |
| Car Craft | 573,818 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 492,316 | 6% | Los Angeles, CA |
| Car Life | 292,896 | 3% | Newport Beach, CA |
| Sports Car Graphic | 281,582 | 3% | Los Angeles, CA |
| Racing Pictorial | 260,434 | 3% | Indianapolis, IN |
| Super Stock/Drag Illustrated | 250,508 | 3% | Alexandria, VA |
| Rod & Custom | 242,770 | 3% | Los Angeles, CA |
| Custom and Rod Ideas | 216,546 | 3% | Los Angeles, CA |
| Motorcade | 210,800 | 2% | Los Angeles, CA |
| Auto Racing | 208,664 | 2% | New York, NY |
| Rodder and Super Stock | 200,000 | 2% | New York, NY |
| Drag Racing | 166,300 | 2% | Los Angeles, CA |
| Drag Strip | 161,000 | 2% | Los Angeles, CA |
| Auto Driver | 140,000 | 2% | New York, NY |
| Dune Buggies/Fun Car Journal | 124,100 | 1% | Long Beach, CA |
| Automobile Quarterly | 68,000 | 1% | New York, NY |
| Antique Automobile | 53,022 | 0.6% | State College, PA |
| Karting World | 30,000 | 0.4% | Santa Monica, CA |
| Sports Car | 28,940 | 0.3% | Westport, CT |
| Horseless Carriage Gazette | 18,000 | 0.2% | Downey, CA |
| The Wheel | 2,204 | 0.03% | San Francisco, CA |
| Total 1970 | 8,441,678 |
