Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals. Only those titles with non-zero print data are included.
- If publisher name or location is BOLD, it indicates a change from the prior year.
| 1961 (n=22) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 596,393 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 374,359 | Petersen Publishing | Los Angeles, CA |
| Car Craft | 183,915 | Petersen Publishing | Los Angeles, CA |
| Car Life | 180,000 | Bond Publishing | Newport Beach, CA |
| Motor Life | 175,249 | Petersen Publishing | Los Angeles, CA |
| Karting World | 175,000 | Midget-Karting World Inc | Inglewood, CA |
| Sports Cars Illustrated | 171,767 | Petersen Publishing | New York, NY |
| Custom Cars & Karts | 160,000 | Petersen Publishing | Los Angeles, CA |
| Rod & Custom | 158,329 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 150,958 | Bond Publishing | Newport Beach, CA |
| Custom Rodder | 101,700 | Magnum Publications | New York, NY |
| Car Speed and Style | 100,650 | Magnum Publications | New York, NY |
| Custom Craft | 70,000 | Harle Publications | New York, NY |
| Popular Karting | 65,478 | Harle Publications | New York, NY |
| Karting Sport | 65,475 | Harle Publications | New York, NY |
| Speed Mechanics | 45,111 | Hobby Publications | New York, NY |
| How To Hop-Up Your Engine | 40,000 | Harle Publications | New York, NY |
| Foreign Car Guide | 36,070 | H-K Publications | New York, NY |
| Automotive Topics | 21,000 | Floyd Clymer Publications | Los Angeles, CA |
| Antique Automobile | 12,000 | Antique Auto Club | New York, NY |
| Sports Car | 11,210 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 6,800 | Horseless Carriage Club | Los Angeles, CA |
| 1962 (n=23) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 676,241 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 389,210 | Petersen Publishing | Los Angeles, CA |
| Car Craft | 203,314 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 197,436 | Ziff-Davis | New York, NY |
| Karting World | 175,000 | Midget-Karting World Inc | Inglewood, CA |
| Road & Track | 161,489 | Bond Publishing | Newport Beach, CA |
| Car Life | 150,000 | Bond Publishing | Newport Beach, CA |
| Rod & Custom | 150,000 | Petersen Publishing | Los Angeles, CA |
| Custom Rodder | 110,000 | Magnum Publications | New York, NY |
| Rodding and Re-styling | 107,392 | Universal Publishing | New York, NY |
| Today's Motorsports | 97,500 | General Publishing Co | Rock Island, IL |
| Speed Mechanics | 90,000 | Harle Publications | New York, NY |
| Customs Illustrated | 87,217 | Universal Publishing | New York, NY |
| Custom Craft | 75,000 | Harle Publications | New York, NY |
| Sports Car Graphic | 60,000 | Petersen Publishing | Los Angeles, CA |
| How To Hop-Up Your Engine | 50,000 | Harle Publications | New York, NY |
| Foreign Car Guide | 40,996 | H-K Publications | New York, NY |
| Racing Karts | 30,293 | Rajo Publications | New York, NY |
| Automotive Topics | 21,000 | Floyd Clymer Publications | Los Angeles, CA |
| Antique Automobile | 12,000 | Antique Auto Club | New York, NY |
| Sports Car | 11,764 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 7,050 | Horseless Carriage Club | Downey, CA |
| Sports Car Digest | 6,000 | "A" Hardcastle | Odessa, TX |
| 1963 (n=23) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 637,709 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 463,940 | Petersen Publishing | Los Angeles, CA |
| Car Craft | 236,305 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 210,646 | Ziff-Davis | New York, NY |
| Road & Track | 180,873 | Bond Publishing | Newport Beach, CA |
| Cars - The Automotive Magazine | 175,331 | Royal Publications | New York, NY |
| Rod & Custom | 171,857 | Petersen Publishing | Los Angeles, CA |
| Custom Rodder | 152,543 | Magnum Publications | New York, NY |
| Car Life | 150,000 | Bond Publishing | Newport Beach, CA |
| Today's Motorsports | 150,000 | General Publishing Co | Rock Island, IL |
| Foreign Car Guide | 135,435 | H-K Publications | New York, NY |
| Sports Car Graphic | 114,287 | Petersen Publishing | Los Angeles, CA |
| Rodding and Re-styling | 107,694 | Universal Publishing | New York, NY |
| Speed Mechanics | 90,676 | Harle Publications | New York, NY |
| Customs Illustrated | 82,661 | Universal Publishing | New York, NY |
| Custom Craft | 75,823 | Harle Publications | New York, NY |
| How To Hop-Up Your Engine | 57,948 | Harle Publications | New York, NY |
| Racing Karts | 30,293 | Rajo Publications | New York, NY |
| Automobile Quarterly | 16,880 | L. Scott Bailey | New York, NY |
| Antique Automobile | 15,610 | Antique Auto Club | New York, NY |
| Sports Car | 11,764 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 7,300 | Horseless Carriage Gazette | Downey, CA |
| Sports Car Digest | 6,000 | "A" Hardcastle | Odessa, TX |
| 1964 (n=23) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Custom Rodder | 771,723 | Magnum Publications | New York, NY |
| Hot Rod | 637,865 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 518,889 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 235,338 | Ziff-Davis | New York, NY |
| Car Craft | 205,819 | Petersen Publishing | Los Angeles, CA |
| Road & Track | 185,254 | Bond Publishing | Newport Beach, CA |
| Cars - The Automotive Magazine | 181,788 | Royal Publications | New York, NY |
| Speed and Custom | 170,580 | Magnum Publications | New York, NY |
| Rod & Custom | 165,264 | Petersen Publishing | Los Angeles, CA |
| Today's Motorsports | 150,000 | General Publishing Co | Rock Island, IL |
| Popular Customs | 125,000 | Argus Publishers Corp | Los Angeles, CA |
| Sports Car Graphic | 121,086 | Petersen Publishing | Los Angeles, CA |
| Car Life | 115,781 | Bond Publishing | Newport Beach, CA |
| Rodding and Re-styling | 107,694 | Universal Publishing | New York, NY |
| Customs Illustrated | 82,661 | Universal Publishing | New York, NY |
| Foreign Car Guide | 32,079 | H-K Publications | New York, NY |
| Automobile Quarterly | 31,242 | L. Scott Bailey | New York, NY |
| Racing Karts | 30,293 | Rajo Publications | New York, NY |
| Antique Automobile | 16,336 | Antique Auto Club | New York, NY |
| Sports Car | 13,500 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 8,500 | Horseless Carriage Gazette | Downey, CA |
| Top Gear | 6,000 | Constan Inc | Doylestown, PA |
| The Wheel | 2,743 | San Francisco Region SCCA | San Francisco, CA |
| 1965 (n=23) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Custom Rodder | 771,723 | Magnum Publications | New York, NY |
| Hot Rod | 685,909 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 465,297 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 210,293 | Ziff-Davis | New York, NY |
| Road & Track | 201,502 | Bond Publishing | Newport Beach, CA |
| Car Craft | 196,921 | Petersen Publishing | Los Angeles, CA |
| Cars - The Automotive Magazine | 181,788 | Royal Publications | New York, NY |
| Popular Hot Rodding | 180,900 | Argus Publishers Corp | Los Angeles, CA |
| Speed and Custom | 170,580 | Magnum Publications | New York, NY |
| Today's Motorsports | 150,000 | Todays Motor Sports | Davenport, IA |
| Rod & Custom | 147,778 | Petersen Publishing | Los Angeles, CA |
| Sports Car Graphic | 134,481 | Petersen Publishing | Los Angeles, CA |
| American Rodding | 125,000 | Popular Library | New York, NY |
| Popular Customs | 125,000 | Argus Publishers Corp | Los Angeles, CA |
| Car Life | 116,185 | Bond Publishing | Newport Beach, CA |
| Customs Illustrated | 110,000 | Universal Publishing | New York, NY |
| Drag Racing | 102,000 | Kimtex Corporation | Los Angeles, CA |
| Modern Rod | 102,000 | Kimtex Corporation | Los Angeles, CA |
| Foreign Car Guide | 31,551 | H-K Publications | New York, NY |
| Sports Car | 13,500 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 7,950 | Horseless Carriage Gazette | Downey, CA |
| Top Gear | 6,000 | Constan Inc | Doylestown, PA |
| The Wheel | 2,743 | San Francisco Region SCCA | San Francisco, CA |
| 1966 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 721,879 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 489,514 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 281,139 | Ziff-Davis | New York, NY |
| Road & Track | 236,899 | Bond Publishing | Newport Beach, CA |
| Car Craft | 213,436 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 160,510 | Argus Publishers Corp | Los Angeles, CA |
| Rodding and Re-styling | 152,326 | Universal Publishing | New York, NY |
| Sports Car Graphic | 140,175 | Petersen Publishing | Los Angeles, CA |
| Motorcade | 134,000 | Argus Publishers Corp | Los Angeles, CA |
| Rod & Custom | 131,491 | Petersen Publishing | Los Angeles, CA |
| American Rodding | 125,000 | Popular Library | New York, NY |
| Popular Customs | 125,000 | Argus Publishers Corp | Los Angeles, CA |
| Car Life | 120,836 | Bond Publishing | Newport Beach, CA |
| Customs Illustrated | 110,000 | Universal Publishing | New York, NY |
| Drag Racing | 94,751 | Kimtex Corporation | Los Angeles, CA |
| Modern Rod | 81,751 | Kimtex Corporation | Los Angeles, CA |
| Karting World | 60,000 | Lott Publishing Co | Santa Monica, CA |
| Auto Topics | 45,000 | Floyd Clymer Publications | Los Angeles, CA |
| Automobile Quarterly | 32,160 | L. Scott Bailey | New York, NY |
| Foreign Car Guide | 28,709 | H-K Publications | New York, NY |
| Antique Automobile | 19,800 | Antique Automobile Club | State College, PA |
| Top Gear | 15,108 | Constan Inc | Warminster, PA |
| Sports Car | 13,612 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 7,950 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,870 | San Francisco Region SCCA | San Francisco, CA |
| 1967 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 718,397 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 501,759 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 357,951 | Ziff-Davis | New York, NY |
| Road & Track | 254,671 | Bond Publishing | Newport Beach, CA |
| Car Craft | 220,593 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 189,232 | Argus Publishers Corp | Los Angeles, CA |
| Sports Car Graphic | 153,204 | Petersen Publishing | Los Angeles, CA |
| Rodding and Re-styling | 152,326 | Universal Publishing | New York, NY |
| Car Life | 126,315 | Bond Publishing | Newport Beach, CA |
| American Rodding | 125,000 | Popular Library | New York, NY |
| Popular Customs | 125,000 | Argus Publishers Corp | Los Angeles, CA |
| Rod & Custom | 114,935 | Petersen Publishing | Los Angeles, CA |
| Motorcade | 105,400 | Argus Publishers Corp | Los Angeles, CA |
| Super Stock/Drag Illustrated | 101,434 | Eastern Publishing Company | Alexandria, VA |
| Drag Racing | 84,245 | Kimtex Corporation | Los Angeles, CA |
| Drag Strip | 70,257 | Kimtex Corporation | Los Angeles, CA |
| Karting World | 60,000 | Lott Publishing Co | Santa Monica, CA |
| Auto Topics | 45,000 | Floyd Clymer Publications | Los Angeles, CA |
| Foreign Car Guide | 28,709 | H-K Publications | New York, NY |
| Automobile Quarterly | 24,640 | L. Scott Bailey | New York, NY |
| Antique Automobile | 20,096 | Antique Automobile Club | State College, PA |
| Top Gear | 15,108 | Constan Inc | Warminster, PA |
| Sports Car | 14,059 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 8,600 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,073 | San Francisco Region SCCA | San Francisco, CA |
| 1968 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 731,980 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 510,121 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 393,304 | Ziff-Davis | New York, NY |
| Road & Track | 270,490 | Bond Publishing | Newport Beach, CA |
| Cars - Hi-Performance | 226,557 | Royal Publications | New York, NY |
| Car Craft | 224,433 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 199,329 | Argus Publishers Corp | Los Angeles, CA |
| Speed and Supercar | 186,982 | Magnum-Royal Publications | New York, NY |
| Rodder and Super Stock | 170,473 | Magnum Publications | New York, NY |
| Sports Car Graphic | 153,331 | Petersen Publishing | Los Angeles, CA |
| Car Life | 118,465 | Bond Publishing | Newport Beach, CA |
| Rod & Custom | 114,290 | Petersen Publishing | Los Angeles, CA |
| Custom and Rod Ideas | 108,273 | Argus Publishing Corp | Los Angeles, CA |
| Motorcade | 105,400 | Argus Publishing Corp | Los Angeles, CA |
| Super Stock/Drag Illustrated | 101,434 | Eastern Publishing Company | Alexandria, VA |
| Drag Racing | 75,163 | Kimtex Corporation | South West City, MO |
| Drag Strip | 71,088 | Kimtex Corporation | South West City, MO |
| Automobile Quarterly | 31,320 | L. Scott Bailey | New York, NY |
| Foreign Car Guide | 27,208 | H-K Publications | New York, NY |
| Antique Automobile | 23,162 | Antique Automobile Club | State College, PA |
| Auto Topics | 20,000 | Floyd Clymer Publications | Los Angeles, CA |
| Top Gear | 15,108 | Constan Inc | Warminster, PA |
| Sports Car | 14,059 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 9,150 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 998 | San Francisco Region SCCA | San Francisco, CA |
| 1969 (n=26) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 787,233 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 500,108 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 434,433 | Ziff-Davis | New York, NY |
| Road & Track | 293,489 | Bond Publishing | Newport Beach, CA |
| Car Craft | 245,577 | Petersen Publishing | Los Angeles, CA |
| Hi-Performance Cars | 226,557 | Royal Publications | New York, NY |
| Popular Hot Rodding | 205,089 | Argus Publishers Corp | Los Angeles, CA |
| Speed and Supercar | 186,982 | Magnum-Royal Publications | New York, NY |
| Rodder and Super Stock | 170,473 | Magnum Publications | New York, NY |
| Sports Car Graphic | 136,929 | Petersen Publishing | Los Angeles, CA |
| Car Life | 130,362 | Bond Publishing | Newport Beach, CA |
| Rod & Custom | 115,740 | Petersen Publishing | Los Angeles, CA |
| Super Stock/Drag Illustrated | 114,053 | Eastern Publishing Co | Alexandria, VA |
| Custom and Rod Ideas | 108,273 | Argus Publishing Corp | Los Angeles, CA |
| Motorcade | 105,400 | Argus Publishing Corp | Los Angeles, CA |
| Racing Pictorial | 94,663 | Racing Pictorial Magazine Inc | Indianapolis, IN |
| Drag Racing | 83,150 | Kimtex Corp | South West City, MO |
| Drag Strip | 80,500 | Kimtex Corp | South West City, MO |
| Automobile Quarterly | 28,464 | L. Scott Bailey | New York, NY |
| Foreign Car Guide | 25,442 | H-K Publications | New York, NY |
| Antique Automobile | 25,257 | Antique Automobile Club | State College, PA |
| Auto Topics | 21,000 | Floyd Clymer Publications | Los Angeles, CA |
| Karting World | 15,000 | Lott Publishing Co | Santa Monica, CA |
| Sports Car | 14,470 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 9,150 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,102 | San Francisco Region SCCA | San Francisco, CA |
| 1970 (n=25) | Monthly Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 864,702 | Petersen Publishing | Los Angeles, CA |
| Motor Trend | 529,074 | Petersen Publishing | Los Angeles, CA |
| Car & Driver | 500,323 | Ziff-Davis | New York, NY |
| Road & Track | 315,790 | Bond Publishing | Newport Beach, CA |
| Car Craft | 286,909 | Petersen Publishing | Los Angeles, CA |
| Popular Hot Rodding | 246,158 | Argus Publishers Corp | Los Angeles, CA |
| Car Life | 146,448 | Bond Publishing | Newport Beach, CA |
| Sports Car Graphic | 140,791 | Petersen Publishing | Los Angeles, CA |
| Racing Pictorial | 130,217 | Racing Pictorial Magazine Inc | Indianapolis, IN |
| Super Stock/Drag Illustrated | 125,254 | Eastern Publishing | Alexandria, VA |
| Rod & Custom | 121,385 | Petersen Publishing | Los Angeles, CA |
| Custom and Rod Ideas | 108,273 | Argus Publishers Corp | Los Angeles, CA |
| Motorcade | 105,400 | Argus Publishing Corp | Los Angeles, CA |
| Auto Racing Digest | 104,332 | Century Publishing | New York, NY |
| Rodder and Super Stock | 100,000 | Magnum Publications | New York, NY |
| Drag Racing | 83,150 | Kimtex Corporation | Los Angeles, CA |
| Drag Strip | 80,500 | Kimtex Corporation | Los Angeles, CA |
| Auto Driver | 70,000 | Counterpoint Inc | New York, NY |
| Dune Buggies/Fun Car Journal | 62,050 | Parkhurst Publishing | Long Beach, CA |
| Automobile Quarterly | 34,000 | L. Scott Bailey | New York, NY |
| Antique Automobile | 26,511 | Antique Automobile | State College, PA |
| Karting World | 15,000 | Lott Publishing Co | Santa Monica, CA |
| Sports Car | 14,470 | SCCA | Westport, CT |
| Horseless Carriage Gazette | 9,000 | Horseless Carriage Gazette | Downey, CA |
| The Wheel | 1,102 | San Francisco Region SCCA | San Francisco, CA |
