Small Cars was published by Rajo Publications, Inc in Camden, Ohio. The publishers were Joseph Hardie and Ray Kelly. The magazine provided road tests and reviews of small U.S. or foreign brand cars. It also contained general information for the automotive reader.
The magazine started as Small Cars. After three issues, it became Small Cars Illustrated. It changed one last time to Small Car Parade. With the last name change, the publishing company changed names a few times.
Hardie and Kelly managed several other titles including Motorsport, Auto Craftsman, Custom Craft and Soup-Up.
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The publisher provided net paid circulation to N.W. Ayer for the years 1959 and 1960. In 1959, 102,300 issues were printed. And in 1960, the total print was reported as 86,656.
A total of 14 issues was printed from January, 1958 through March, 1960. All cover images are complete.