Motorcade was published by Gordon Behn through the Coronado Book Corporation. The magazine focused on new cars from Detroit, and it thrived during the muscle car era. Publication was erratic, and it shifted between monthly and bi-monthly print cycles.
Mr Behn owned Argus Publishers Corporation and created titles such as Popular Customs and Popular Hot Rodding.
He handed publishing duties to Stephen Urette in 1968, 1969 and possibly part of 1970.
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Motorcade had four years of publisher provided net paid circulation data (1967 through 1970).The magazine generally held the #12 or #13 position based on all automotive titles printed and distributed. On average, it printed about 16,500 issues monthly in this time period.
A total of 56 issues was printed from Fall, 1963 through December, 1970. All cover images are complete.