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Motor Life - Magazine Covers - 1954 to 1961

 

In 1952, ad manager and investor Bill Quinn traded his invested shares in Road & Track for the Hop-Up title, and he left with staff to form Quinn Publishing Company in Los Angeles, Calif.  Although Quinn's Hop-Up title was successful, he really wanted to compete with Motor Trend.  So in June, 1953 Hop-Up was co-titled as "Hop-Up and Motor Life".  The content began shifting to new cars, and the March, 1954 issue was the last one with this co-titling.  Hop-Up was dropped completely and Motor Life continued.

Quinn Publishing then sold Motor Life to Petersen Publishing in 1955, and Petersen continued the publication until November, 1961.  It was then merged into Sports Car Graphic, another Petersen title, in the December, 1961 issue.

The magazine featured Detroit iron, Detroit concept cars, some racing coverage, and the occasional hot rod and custom cover.

PUBLICATION DATA: Motor Life was consistently in #3, #4 or #5 position in print volumes among automotive titles that provided paid circulation details.   In the time period from 1950 to 1970, it grew about 2% annually, a slow growth rate given the general automotive magazine market was growing 16% annually.

Apr '54 Vol 3 No 9 May '54 Vol 3 No 10 June '54 Vol 3 No 11 Jul '54 Vol 3 No 12
Aug '54 Vol 4 No 1 Sept '54 Vol 4 No 2 Oct '54 Vol 4 No 3 Nov '54 Vol 4 No 4
Dec '54 Vol 4 No 5 Jan '55 Feb '55 Vol 4 No 7 Mar '55 Vol 4 No 8
Apr '55 Vol 4 No 9 May '55 Vol 4 No 10 June '55 Vol 4 No 11 Jul '55 Vol 4 No 12
Aug '55 Vol 5 No 1 Sept '55 Vol 5 No 2 Oct '55 Vol 5 No 3 Nov '55 Vol 5 No 4
Dec '55 Vol 5 No 5 Jan '56 Vol 5 No 6 Feb '56 Vol 5 No 7 Mar '56 Vol 5 No 8
Apr '56 Vol 5 No 9 May '56 Vol 5 No 10 June '56 Vol 5 No 11 Jul '56 Vol 5 No 12
Aug '56 Vol 6 No 1 Sept '56 Vol 6 No 2 Oct '56 Vol 6 No 3 Nov '56 Vol 6 No 4
Dec '56 Vol 6 No 5 Jan '57 Vol 6 No 6 Feb '57 Vol 6 No 7 Mar '57 Vol 6 No 8
Apr '57 Vol 6 No 9 May '57 Vol 6 No 10 June '57 Vol 6 No 11 Jul '57 Vol 6 No 12
Aug '57 Vol 7 No 1 Sept '57 Vol 7 No 2 Oct '57 Vol 7 No 3 Nov '57 Vol 7 No 4
Dec '57 Vol 7 No 5 Jan '58 Vol 7 No 6 Feb '58 Vol 7 No 7 Mar '58 Vol 7 No 8
Apr '58 Vol 7 No 9 May '58 Vol 7 No 10 June '58 Vol 7 No11 Jul '58 Vol 7 No 12
Aug '58 Vol 7 No 13 Sept '58 Vol 8 No 2 Oct '58 Vol 8 No 3 Nov '58 Vol 8 No 4
Dec '58 Vol 8 No 5 Jan '59 Vol 8 No 6 Feb '59 Vol 8 No 7 Mar '59 Vol 8 No 8
Apr '59 Vol 8 No 9 May '59 Vol 8 No 10 June '59 Vol 8 No 11 Jul '59 Vol 8 No 12
Aug '59 Vol 9 No 1 Sept '59 Vol 9 No 2 Oct '59 Vol 9 No 3 Nov '59 Vol 9 No 4
Dec '59 Vol 9 No 5 Jan '60 Vol 9 No 6 Feb '60 vol 9 No 7 Mar '60 Vol 9 No 8
Apr '60 Vol 9 No 9 May '60 Vol 9 No 10 June '60 Vol 9 No 11 Jul '60 Vol 9 No 12
Aug '60 Vol 10 No 1 Sept '60 Vol 10 No 2 Oct '60 Vol 10 No 3 Nov '60 Vol 10 No 4
Dec '60 Vol 10 No 5 Jan '61 Vol 10 No 6 Feb '61 Vol 10 No 7 Mar '61 Vol 10 No 8
Apr '61 Vol 10 No 9 May '61 Vol 10 No 10 June '61 Vol 10 No 11 Jul '61 Vol 10 No 12
Aug '61 Vol 11 No 1 Sept '61 Vol 11 No 2 Oct '61 Vol 11 No 3 Nov '61 Vol 11 No 4
Last Known Issue

 

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