OVERVIEW:
Super Chevy was published by Argus Publishers Corp with an address at 12301 Wilshire Blvd, Los Angeles, California. The
publisher was Gordon Behn, and the editor was Phil Carpenter. The same company published Popular Hot Rodding and
Popular Customs.
It became a bi-monthly magazine in 1974 after a few quarterly issues were published in 1973. It was a full-sized format, Chevrolet-only, and focused on popular Chevy cars and trucks made before 1972, e.g., the end of the muscle car era. The stated goal was to provide the latest information on performance and racing tips and tricks for street and strip. Corvettes and Tri-Five Chevys got top billing, but the magazine covered hopped-up Vegas, Novas, Nomads, Chevelles and occassionally a van or pickup. It had many technical articles and features on performance technology, and the editor especially tried to provide low-buck tips for performance. Celebrity interviews were occasionally included.
The magazine competed head-on with Chevy Power that also focused on every day readers' Chevrolet cars and technical performance. About the time that Chevy Power ended, Super Chevy switched from bi-monthly to monthly with the January, 1981 issue.
Numerous titles of Argus Publishers Corporation were sold and became part of the McMullen Argus Publishing division of Primedia in December, 1995.
The table of contents, if available, can be seen by clicking on the icon.
PUBLICATION DATA:
The publisher provided net paid circulation data to N.W. Ayer, Gale Research and Oxbridge Communication's
The Standard Periodical Directory from 1975 through 2005 (the last year for which we have data). Annual print production
ranged from 146,000 to 426,600 over this timeframe.
CONTENT COMPLETENESS:
A total of 515 issues was printed from Spring, 1973 through February, 2020. All images are complete.
INTERNET:
An internet presence was created and URL references added to the front covers starting in November, 1999. The site is now defunct:
www.superchevy-web.com.