Vette Quarterly, later Vette Magazine, was a Corvette-only magazine. The publisher, Mr Martyn L. Schorr, had previously edited dozens of automotive titles and was always impressed with how Corvette content could spike magazine sales. He formed the company in 1976 and started a quarterly publication. The magazine was re-titled as Vette and went bi-monthly in 1978.
The publishing company was initially Popular Publications in New York. In 1979, Mr Schorr sold the company to Stephen Schneider and his CSK Publishing company, but Schorr remained involved as editor until 1981.
Schorr had previuosly edited Hi-Performance Cars, Custom Rodder, Chevy Action, Rodding and Re-styling and the book Corvette: From Six to Stingray. More information can be found in this Martin Schorr interview.The editors and staff rode a wave of changes as the title moved through various new owners:
- 1997 -- All JHS and CSK Publication titles are sold to McMullen-Argus, a division of Primedia,
- 2007 -- Primedia sells its Enthusiast Media division including former CSK titles to Source Interlink Media for $1.2 billion, and,
- 2014 -- Source Interlink rebrands to TEN: The Enthusiast Network,
- 2018 -- The Enthusiast Network is restructured into the Motor Trend Group, and the following year numerous titles were ended including Vette.
The table of contents, if available, can be seen by clicking on the icon.
The publisher provided net paid circulation data to both Gale Research and The Standard Periodical Directory from 1982 through 2005 (the most recent date for which we have data). Annual print issues ranged from 80,000 to 120,000 in this timeframe.
The magazine was published in print through February, 2020. Only images through 2010 are included at this time.
An internet presence was created and links referenced on the front covers starting in November, 1999. The site www.vetteweb.com is defunct and now redirects to www.motortrend.com.