OVERVIEW: Mopar Muscle was published by Dobbs Publishing in Lakeland, Florida. Dobbs was an upstart, independent publisher who started with
Mustang Monthly in 1978 and built a strong portfolio of other muscle car and performance titles. This and
other titles were sold to Petersen Publishing in 1998 as part of a larger transaction.
Mopar Muscle had a slow start with publishing in 1988 and 1989. It was then a quarterly magazine in 1990 and went to a
six times per year schedule in 1991. About a dozen or so other muscle car-focused magazines launched in the 1983 to 1988 timeframe, and
Mopar Muscle followed a similar strategy with a focus on muscle car history, performance tuning, reproduction parts and
The table of contents, if available, can be seen by clicking on the icon.
The publisher provided net paid circulation data to The Standard Periodical Directory in 1988 through 2005 (the last
year for which we have data). Annual print production grew from 90,400 to 140,300.
The magazine was printed and published until December 2019, but only images through 2000 are presently included. More images will be added as content
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