Street Rod - Magazine Covers - 1971 to 1973
Street Rod was started by Bruce Miller in Portland, Oregon. With the collapse of Rod & Custom, his timing was perfect to capture the emerging interest in street rods. The first issue was published in October 1971. But Street Rodder and Rod Action ultimately dominated the market when they launched in 1972, and Street Rod ceased in June, 1973.
Mr. Miller was the publisher and acting editor. According to other research, it appears he had a hand in the formation of the National Street Rod Association (NSRA), and he may have also contributed to the formation of Street Rodder magazine. Other staff included Dale Moreau, who moved to Portland in 1972 and worked as an unpaid photographer while also working for Freightliner as their corporate photographer.
The magazine was dedicated to street rodders, and it focused on how-to-do-its, rod run coverage, rodding trends, club activities, car coverage, and new laws affecting street rodders.
Ownership of the magazine later transferred to John Slaughter, but otherwise little is known.
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