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Rodding & Restyling - Magazine Covers - 1955 to 1966

Rodding and Re-styling is one of the earliest East coast magazines (after Speed Age and Speed Mechanics). It was also the first in the "little format" style for the region but four full years behind the West coast.  The magazine was published in a larger format starting with the June/July 1964 issue.

Created by Universal Publishing in Canton, Ohio, the publisher was Arnold Abramson with Larry T. Shaw as the editor.  It was published from April, 1955 to November, 1966 as a monthly magazine, but in the last two or so years the print schedule was sporadic.  However, it had very good hot rod and custom content.

PUBLICATION DATA: The publisher provided 7 years of print volume data, but it used the same net paid circulation numbers repeatedly.  The magazine started in either the #10 or #11 position in 1959 among automotive titles with publisher print volume data, but rose into the #7 or #8 position the last two years of its life.  Growth was an anemic 3% when the general automotive magazine market was growing 16% annually. 

Apr 1955 Vol 1 No 1 June 1955 Vol 1 No 2 Sept 1955 Vol 1 No 3 Nov 1955 Vol 1 No 4
Jan 1956 Vol 1 No 5 Feb 1956 Vol 1 No 6 Mar 1956 Vol 2 No 1 Apr 1956 Vol 2 No 2
May 1956 Vol 2 No 3 June 1956 Vol 2 No 4 July 1956 Vol 2 No 5 Aug 1956 Vol 2 No 6
Sept 1956 Vol 3 No 1 Oct 1956 Vol 3 No 2 Nov 1956 Vol 3 No 3 Dec 1956 Vol 3 No 4
Jan 1957 Vol 3 No 5 Feb 1957 Vol 3 No 6 Mar 1957 Vol 4 No 1 Apr 1957 Vol 4 No 2
May 1957 Vol 4 No 3 June 1957 Vol 4 No 4 July 1957 Vol 4 No 5 Aug 1957 Vol 4 No 6
Sept 1957 Vol 4 No 7 Oct 1957 Vol 4 No 8 Nov 1957 Vol 4 No 9 Dec 1957 Vol 4 No 10
Jan 1958 Vol 4 No 11 Feb 1958 Vol 4 No 12 Mar 1958 Vol 5 No 1 Apr 1958 Vol 5 No 2
May 1958 Vol 5 No 3 June 1958 Vol 5 No 4 July 1958 Vol 5 No 5 Aug 1958 Vol 5 No 6
Sept 1958 Vol 5 No 7 Oct 1958 Vol 5 No 8 Nov 1958 Vol 5 No 9 Dec 1958 Vol 5 No 10
Jan 1959 Vol 5 No 11 Feb 1959 Vol 5 No 12 Mar 1959 Vol 6 No 1 Apr 1959 Vol 6 No 2
May 1959 Vol 6 No 3 June 1959 Vol 6 No 4 July 1959 Vol 6 No 5 Aug 1959 Vol 6 No 6
Sept 1959 Vol 6 No 7 Oct 1959 Vol 6 No 8 Nov 1959 Vol 6 No 9 Dec 1959 Vol 6 No 10
Jan 1960 Vol 6 No 11 Feb 1960 Vol 6 No 12 Mar 1960 Vol 7 No 1 Apr 1960 Vol 7 No 2
May 1960 Vol 7 No 3 June 1960 Vol 7 No 4 July 1960 Vol 7 No 5 Aug 1960 Vol 7 No 6
Sept 1960 Vol 7 No 7 Oct 1960 Vol 7 No 8 Nov 1960 Vol 7 No 9 Dec 1960 Vol 7 No 10
Jan 1961 Vol 7 No 11 Feb 1961 Vol 7 No 12 Mar 1961 Vol 8 No 1 Apr 1961 Vol 8 No 2
May 1961 Vol 8 No 3 June 1961 Vol 8 No 4 July 1961 Vol 8 No 5 Aug 1961 Vol 8 No 6
Sept 1961 Vol 8 No 7 Oct 1961 Vol 8 No 8 Nov 1961 Vol 8 No 9 Dec 1961 Vol 8 No 10
Jan 1962 Vol 8 No 11 Feb 1962 Vol 8 No 12 Mar 1962 Vol 9 No 1 Apr 1962 Vol 9 No 2
May 1962 Vol 9 No 3 June 1962 Vol 9 No 4 July 1962 Vol 9 No 5 Aug 1962 Vol 9 No 6
 
Sept 1962 Vol 9 No 7 Oct 1962 Vol 9 No 8 Nov 1962 Vol 9 No 9 Dec 1962 Vol 9 No 10
Jan 1963 Vol 9 No 11 Feb 1963 Vol 9 No 12 Mar/Apr 1963
Vol 10 No 1
May/Jun 1963
Vol 10 No 2
NOT
PUBLISHED
Jul/Aug 1963
Vol 10 No 3
Sep/Oct 1963
Vol 10 No 4
Nov/Dec 1963
Vol 10 No 5
Jan/Feb 1964
Vol 11 No 1
July 1964 Vol 11 No 2 Sept 1964 Vol 11 No 3 Nov 1964 Vol 11 No 4 Jan 1965 Vol 11 No 5
Mar 1965 Vol 11 No 6 May 1965 Vol 11 No 7 July 1965 Vol 12 No 1 Oct 1965 Vol 12 No 2
 
Mar 1966 Vol 12 No 3 June 1966 Vol 12 No 4 Nov 1966 Vol 12 No 5
Last Known Issue
 

 

Copyright 99W Speed, R.H. Carroll, Lake Oswego, OR.  All Rights Reserved.