Rod & Custom - Magazine Covers - 1971 to 1974
Rod & Custom was started by Quinn Publishing under the leadership of Bill Quinn. Bill left Road & Track and took Hop-Up magazine with him, along with Lou Kimsey (artist and writer) and Ralph Poole (photographer). Dean Batchelor joined in April 1952. It was sold to Petersen Publishing in 1955.
Rod & Custom was a huge hit when launched in May 1953, and quickly improved in quality. It went to a full-sized print format in 1961. The magazine was known for many "firsts": swapping a Chevrolet V8; the first project series with Dream Truck; the introduction of model cars, go-karts and dune buggies; and the emphasis on street rodding. However, Rod & Custom mostly concentrated on customs and hot rods, and it stayed true to its mission.
The magazine was published continuously through June 1971 then was cancelled by Petersen and folded into Hot Rod magazine. It was resurrected briefly in July 1972 and was printed until May 1974 when it was cancelled a second time. Then it was revived again in December 1988 under the leadership of Pat Ganahl.
Copyright 99W Speed, R.H. Carroll, Lake Oswego, OR. All Rights Reserved.