Rod & Custom - Magazine Covers - 1965 to 1970
Rod & Custom was started by Quinn Publishing under the leadership of Bill Quinn. Bill left Road & Track and took Hop-Up magazine with him, along with Lou Kinsey (artist and writer) and Ralph Poole (photographer). Dean Batchelor joined in April 1952. It was sold to Petersen Publishing in 1955.
Rod & Custom was a huge hit when launched in May 1953, and quickly improved in quality. It went to a full-sized print format in 1961. The magazine was known for many "firsts": swapping a Chevrolet V8; the first project series with Dream Truck; the introduction of model cars, go-karts and dune buggies; and the emphasis on street rodding. However, Rod & Custom mostly concentrated on customs and hot rods, and it stayed true to its mission.
The magazine was published continuously through June 1971 then was cancelled by Petersen and folded into Hot Rod magazine. It was resurrected briefly in July 1972 and was printed until May 1974 when it was cancelled a second time. Then it was revived again in December 1988 under the leadership of Pat Ganahl.
A special note. Petersen spun off a separate magazine in June, 1964 called "Rod & Custom Models". This was geared to scale automobile enthusiasts. The June 1964 issue was volume 1, number 1. The last issue was published in January, 1965 as volume 2, number 1. This magazine was then folded back into the "regular" R&C. So there are two February, 1965 issues. The regular one is volume 12, number 10, while the new merged issue is titled as "Rod & Customs Cars and Models" and is volume 12, number 11.
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