Popular Customs - Magazine Covers - 1963 to 1966
Popular Customs was published by Argus Publishers Corp with an address at 131 S. Barrington Place, West Los Angeles, California. The publishers were Gordon Behn and Don Werner, and the editor was Chuck Casavantes. The same company published Popular Hot Rodding.
It was generally a quarterly magazine and was started in Spring 1963. Based on issues found, it most likely ceased printing in late 1966. Interest in custom cars diminished as muscle cars took center stage, although the tradition did not die in the 60s and is kept alive today by many clubs across the U.S.
The magazine was in a full-sized format and was launched with 82 pages. It had many pictures and how-to articles, and it featured customs, hot rods & model cars. There was almost no advertising.
PUBLICATION DATA: Popular Customs had four years of publisher provided net paid circulation data (1964 through 1967). However, the same number was used for all four years, making the numbers suspect. But if those numbers are used, the magazine held the #9, #10 or #11 position among all automotive titles.
Special thanks to the Los Boulevardos car club in Chicago for helping with missing covers. Their website has useful, detailed table of contents data for several issues. The link is HERE.
Copyright 99W Speed, Lake Oswego, OR. All Rights Reserved.